Massimo Moruzzi

What Happened To Advertising? What Would Gossage Do? (Intro and Chapter 1)

What Happened To Advertising? What Would Gossage Do? (Intro and Chapter 1) by Massimo Moruzzi
Share Tweet Submit Pin
Tip the Author $1 Suggested Tip
Formats Available PDF 0.1MB
Epub 0.5MB
nonfiction Business, Technology
For readers of:business books, Seth Godin, Gary Vaynerchuk, Bob Hoffman, George Parker
Connect with the Author Official Website
Contact Author
Print Length70
PublisherMassimo Moruzzi
Publication Date2015-03-21
About the Book

NOT the entire book - Just the Intro and Chapter 1.

Why don’t people in advertising like their jobs anymore? What is all this nonsense about “branding campaigns”, “interactive advertising” or the suddenly so-important “conversations” between a brand of butter and consumers?

This is a book of questions about Advertising, the Web and Social Media. What happened to the Creative Revolution? What has “Display” advertising, aka Banner Ads, on the Web become, if not the reign of large-scale, low-quality direct response?

What about our current obsession with Social Media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are Social Networks if not private enclosures of the Web and advertising platforms?

Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?

About the Author

Marketing and Biz Dev Start-up professional from Milan, Italy.

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at well before it was fashionable to do so, and later wrote a Book about the Web, Advertising and Social Media:

What Happened To Advertising? What Would Gossage Do?

About NoiseTrade

NoiseTrade is a user-generated platform where fans can trade their email addresses for free music and books. All content is provided by users and does not indicate an endorsement from the Paste editorial staff. Create an artist or author account from a desktop or laptop to upload your own content and connect to new fans today.