Marketing executives generously throw around insider terms like "target audience" and "demographic." Their livelihood thrives upon narrowcasting with strict tunnel vision. In contrast, Alisa Turner is a talented singer/songwriter, who is by no means a market-minded artist. "I really just want to sing for everybody!" she exclaims. "In don't care if I'm in a church or I'm in a bar or I'm in a Wal-Mart parking lot.
Turner enthusiastically embraces an all-things-to-all-people ethic. She began her musical journey by focusing on an extremely critical audience of one - herself.
Music is medicine for the soul, not mere marketing fodder. It's something ad execs will never understand. But for those with ears to hear and senses to feel with, Alisa Turner is marking intimate heart to heart connections where ever she goes. And its all as natural as breathing.
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