The New York Times Doing a “Both Sides” on their Democratic Endorsement Is a Poetic Sign of the Times
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Because this is 2020 America, the New York Times turned a traditional newspaper endorsement into a reality show and produced a controversial ending. Instead of following the singular logic of a candidate endorsement (please note the singular form), the Times went full galaxy brain and decided to deliver us a golden ticket out of Trumpville, led by both Amy Klobuchar and Elizabeth Warren. The reason why this endorsement instantly became universally reviled is because it doesn’t make any sense ideologically, which then makes the whole thing look like one big production by the New York Times to generate publicity for the New York Times.
If you’re going to give us a reality show, we need a winner. This is America. Saying you endorse two people, let alone two people whose policy agendas are in direct conflict with one another, is a cop-out. The choice comes off as a half-baked political calculation borne from what is supposed to be a substantive process. Historically—especially in lower information races—people look to newspaper endorsements for guidance on who they can trust on the important minutiae of governance. Anyone can turn on their TV and see pundits talking out of their punditholes, but us opinion writers are supposed to be different. We literally must spell our ideas out on the page. That deafening groan the Times heard in response to this was the sound of a further breach of trust between an institution and its readers. This dual endorsement comes off as a Cillizza-esque bit of punditry that runs from the fact that there can only be one winner in this fight (or two losers, but that’s a whole different column for a much later day).
tired: nyt endorses biden
wired: nyt endorses pete
inspired: nyt endorses warren & klobuchar at the same time
— jordan (@JordanUhl) January 19, 2020
My prediction is the Times does a dual endorsement of Warren and Klobuchar called “The First Woman President” and everyone dies from making the jackoff motion too much
— Dok (@Dok845) January 20, 2020
The fact that the Times earnestly went in the same direction that a few irony-poisoned shitposts did a couple hours before their big reveal is not a great sign for how this decision was made. If they style themselves to be the arbiters of the truth (which the NYT‘s “this is an apple” advertisements revolving around The Truth imply), then this decision runs contrary to the substantive brand they wish to project. There is no coherent way to stitch together Klobuchar and Warren’s platforms without repudiating what they both stand for.