Emma Watson Promotes Sustainable Fashion With New Instagram Account
Photo by Christopher Polk/GettyEmma Watson is making the rounds on a press tour for her forthcoming movie Beauty and the Beast, and taking on a little fashion activism on the way. For the past few years, Watson has adopted sustainable fashion as one of her many causes. In 2016 Watson told CNN that to her, luxury meant “peace of mind”—in other words, luxury means knowing your clothes came from an ethical source.
Now, Watson has taken her fashion activism to Instagram in a new account, @the_press_tour, which documents her Beauty and the Beast press tour, but more importantly promotes the chic sustainable fashion looks she wears along the way. The outfits includes pieces from environmentally and ethically conscious fashion companies like Stella McCartney, Filippa K., Boody, Oscar de la Renta and WORON. Watson lists every company that contributed to her looks, and how they are sustainable. She even documents her ethically conscious makeup brands, which include rms beauty, The Body Shop, VITA LIBERATA and jane iredale.
The account only has four photos up so far, but Watson looks flawless in all of them. Our favorite outfit might be the custom Louis Vuitton dress designed by Nicolas Ghesquiere and created from used plastic bottles. See all the current Instagram posts below, follow along with the account here and get educated on the ethical problems facing the Bangladesh garment industry here.
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