Emma Watson Promotes Sustainable Fashion With New Instagram Account

Emma Watson is making the rounds on a press tour for her forthcoming movie Beauty and the Beast, and taking on a little fashion activism on the way. For the past few years, Watson has adopted sustainable fashion as one of her many causes. In 2016 Watson told CNN that to her, luxury meant “peace of mind”—in other words, luxury means knowing your clothes came from an ethical source.

Now, Watson has taken her fashion activism to Instagram in a new account, @the_press_tour, which documents her Beauty and the Beast press tour, but more importantly promotes the chic sustainable fashion looks she wears along the way. The outfits includes pieces from environmentally and ethically conscious fashion companies like Stella McCartney, Filippa K., Boody, Oscar de la Renta and WORON. Watson lists every company that contributed to her looks, and how they are sustainable. She even documents her ethically conscious makeup brands, which include rms beauty, The Body Shop, VITA LIBERATA and jane iredale.

The account only has four photos up so far, but Watson looks flawless in all of them. Our favorite outfit might be the custom Louis Vuitton dress designed by Nicolas Ghesquiere and created from used plastic bottles. See all the current Instagram posts below, follow along with the account here and get educated on the ethical problems facing the Bangladesh garment industry here.

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Today was a brilliant day of interviews, press conferences and photoshoots for @beautyandthebeast in France. We snuck out of the junket and onto the roof of the hotel to capture these shots against the beautiful Paris skyline. Custom @louisvuitton dress designed by @nicolasghesquiere. The dress fabric is Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill. Dress validated by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on Feb 20, 2017 at 2:16pm PST

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Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth ???????????? Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ? @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves;;;;);;

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 11:26am PST

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Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! ???????????? Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn’t use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to ‘Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty;;;;);;

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 12:54pm PST

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Bonjour Paris! Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves;;;;);;

A post shared by The Press Tour (@the_press_tour) on Feb 19, 2017 at 7:45am PST