Breakout Role: Sri Lanka

Never thought of visiting Sri Lanka? Well, you might be soon. In our Breakout Role series, we take a look at places that have seen huge increases in tourism in the last few years, and try to figure out what’s causing all the hype.
Whether they know it at the time, tourists planning a trip to Sri Lanka are oftentimes planning more than one vacation. The reason for this isn’t as arcane as it sounds: despite the fact that the South Asian nation is barely larger than the state of West Virginia, its sheer diversity of landscapes, attractions and destinations seems to have a way of turning first time visitors into eager returning guests.
“People are baffled in not only what you can do now on your current trip, but [they also say] ‘oh my God, I need two more trips to really look at what Sri Lanka is,’” says Skandha Ponniah, marketing manager for The Fabulous Getaway a travel group that manages multiple Sri Lankan tour companies including Red Dot Tours and Sri Lanka In Style.
According to Ponniah, many of his customers are surprised by how much they’ve still yet to do when their trip has finished, and how entirely different their experience could be if they came back again. Over the past several years, foreign visitors have been getting more and more familiar with this concept—the island country’s number of yearly visitors has more than quintupled since 2009, with the figure reaching more than 2 million in 2016.
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Photo: f. ermert, CC-BY
One of the largest reasons for Sri Lanka’s recent tourism growth has been the end of the country’s civil war, which ended in 2009 after more than 25 years of violent conflict. During that time, the island only saw a few hundred thousand visitors per year, but today the tourism industry accounts for almost five percent of the nation’s economy.
Despite the benefits brought on by the war’s end, there’s more than one reason for Sri Lanka’s influx of visitors. In recent years, flight availability has drastically improved, with travel hubs such Singapore, London and Middle Eastern countries such as Oman to Colombo recently opening a number of connections and daily trips to Colombo, the nation’s capital.
Another reason for Sri Lanka’s recent popularity: money. The Asian nation has ranked among some of the world’s best bargains, and thrifty travelers can survive on as little as $20 per day.
Additionally, Ponniah says the country is finally developing a reputation as a year-round destination, as improved accessibility throughout the island means visitors can avoid bad weather regardless of the season. Despite it’s small size, holiday-ready weather is always available in Sri Lanka, because different annual rain seasons affect certain parts of the island differently—with the southwest and northeast sections of the island dealing with yearly monsoons during almost entirely opposite seasons.