The Story of Purpose: A Purpose-Driven Book
Most businesses and organizations have been defining themselves by their mission and vision for as long as CEOs have been reading business books. But author, CEO, Professor Joey Reiman has developed a new way of thinking.
“Mission is what you do. Vision is where you are going. Purpose is why you are here,” Reiman says. It’s the why that matters most.
Reiman’s latest read, The Story of Purpose, hits bookshelves and e-readers this month. As CEO & Founder of BrightHouse, a global consultancy located in Atlanta, Reiman’s job is to bring more purpose to the world of business.
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