Here’s an Exclusive Behind-the-Scenes Look at Jerry Seinfeld’s Lego-ized Visit to the Tonight Show Set

Last month Jerry Seinfeld turned The Tonight Show set into Legos. Apparently it’s just something he can do now. He’s been going around America turning things into Lego versions of themselves, things like the old Seinfeld set, because when you’re ungodly wealthy you can just do anything you want in this country. Also it’s a promotion for the new Lego sets based on Seinfeld, which came out in conjunction with the sitcom’s arrival on Netflix. Yes, sure, it’s all just a bunch of ads for other ads, but it involves one of the biggest comedians of all time teaming up with a popular toy brand that like four generations have grown up with, so obviously it’s the kind of thing custom-built to go viral, which is pretty much what happened when Seinfeld whisked Jimmy Fallon away into the world of Legos.