The Best Music Video Directors of 2014 (So Far)
It’s a great time for music videos. Last year was a banner year, with reliable masters of the form like Hype Williams and Director X turning out their best work, and new upstarts like Emily Kai Bock showing the old guys how it’s done. This year looks to be no different, as new directors and those who’ve been in the industry for decades are pulling out all the stops. Here are a collection of directors who have really hit their stride this year, showing that the music videos of 2014 will be more weird and wonderful than ever.
1. Hiro Murai
Queens of the Stone Age “Smooth Sailing”
No one is better at milking horror out of the mundane than Hiro Murai. And Murai has really hit his stride this year. Not only did he give Donald Glover a Malkovich Moment via a fantastically creepy continual steadicam take in “Sweatpants”, but we also got to see Murai’s vision for “Smooth Sailing” by Queens of the Stone Age. The video involves a drunken handful of Japanese salarymen getting off work to terrorize anyone that crosses their path. Murai’s in top form, choosing to mount cameras on his unsteady actors and paint everything in a disorienting neon glow. The piece is simultaneously beautiful and horrifying, which is Murai’s stock-in-trade.
2. Steven Klein
Brooke Candy “Opulence”
Steven Klein isn’t nearly as much fun as Murai, but one has to give credit where it’s due: the man commits. There’s not much to Brooke Candy’s robo-Betty Boop delivery in “Opulence”, so Klein, with wisdom no doubt gleaned from years of working with Madonna, decided to make her a literal monster, brutally killing a man before the song even starts. We could talk about the semiotics of Candy’s alien-smooth scalp under her pompadour wig, but why? A few seconds later she’s scarfing down diamonds like popcorn. Chatter about this piece primarily concerns the primal scream in the video’s final moments, but Klein makes the list solely for using a Lady Gaga tour’s worth of wigs and facial prosthetics in a single driving montage.
3. Joel Kefali
tUnE-yArDs “Water Fountain”
Joel Kefali, the man who put Lorde quietly smiling in front of a blank background for “Tennis Court”, has discovered excess. In order to emphasize the chaos of tUnE-yArDs’schoolyard-chant lyrics in “Water Fountain”, Kefali has created a seizure-inducing color explosion that is without equal. There’s animation, puppets, a half-man, half-dog chef who two-fists ketchup bottles, and…is that a vampire couch? Any attempt at explanation proves inadequate. This much random joy should be overwhelming, but lead singer Merrill Garbus’s delightfully game performance is the calm eye of the storm. As much as Kefali clearly loves uninhibited creativity, he somehow allows the focus of the video to remain on Garbus.
4. Kevan Funk