My Month of Flagships: Cigar City Brewing Jai Alai IPA
Photos via Cigar City Brewing
This essay is part of a series this month, coinciding with the concept of Flagship February, wherein we intend to revisit the flagship beers of regional craft breweries, reflect on their influence within the beer scene, and assess how those beers fit into the modern beer world. Click here to see all the other entries in the series.
Cigar City’s Jai Alai has always been an IPA that impressed me, but looking back at the company’s history and realizing that it was introduced all the way back in 2009, I’m that much more impressed by how truly ahead of the curve this brewery was when they first unveiled it more than a decade ago.
Flash back a moment, to the end of the 2000s in the craft beer world. As the decade came to a close, the ideal of “juicy” India pale ales was still veritably unknown to the brewing world at large. Yes, there were small communities of devotees going to a select handful of trend-setting breweries in Vermont, and cults were beginning to form around IPAs from the likes of The Alchemist or Lawson’s Finest Liquids, but the impact of those beers had yet to fully permeate even New England, let alone the rest of the country. Beers like Heady Topper would remain underground sensations for at least a few more years before the hype really began to build in the first half of the 2010s, but at the same time, a few enterprising breweries began to evolve the style along parallel lines.
Up north, Maine Beer Co. (also class of 2009) was a prime example, becoming known as masters of the proto-hazy pale ale and IPA, as flavors began to push brighter, juicier and less bitter. But down south, Cigar City Brewing seemingly sensed the same budding movement, and set out to brew an IPA that captured some of the same flavor profile, while eschewing the hazy appearance that would become so popular within half a decade. What they ended up with was a prescient trendsetter that embodied some of the best IPAs of the pre-hazy era, while still including some subtle influences of the era that preceded it. The product, Jai Alai, was an approachable best of both worlds, and it quickly became a Florida (and then national) success story, becoming the obvious Cigar City flagship in the process.
Today, Jai Alai is still obviously the beer that economically drives Cigar City’s continued growth as a member of the private capital-owned CANarchy collective, but it’s also arguably now the most important flagship brand within all of CANarchy, unseating the likes of Oskar Blues Dale’s Pale Ale. According to CANarchy’s own data, it was the top-performing flagship in the company in terms of growth in 2019, growing by 41% in retail scans nationwide as Cigar City expanded into new markets. But it hasn’t slowed up in Florida either, growing 37% last year in its home market. That is especially impressive in an era when most beer geeks immediately think “hazy” when they think of IPA—Cigar City’s flagship has proven resistant to the perception that its lack of visible haze denotes it as an outdated brand. And you can thank its trend-setting flavor profile for that, which hinted at the hazy era to come.