Baker’s Bourbon Exclusive Selection
Photos via Jim Beam
As I observed when writing about Baker’s Bourbon back in mid-2020, it doesn’t take a whiz to note that this brand has always been the oddball black sheep of the Jim Beam Small Batch Bourbon Collection. It bears that title thanks to the way it falls perfectly between established, major brands—the standard Baker’s has an age statement that is younger than the cheaper, high-value, 9-year-old Knob Creek, but is simultaneously lower in strength than the more expensive Booker’s. As it existed for years, Baker’s seemed designed to appeal to an extremely small slice of the Jim Beam bourbon demographic, people who weren’t served by Knob Creek, its 120-proof single barrel version, or Booker’s. Perhaps fittingly, Baker’s was named after a guy who also tends to fly under the radar, Jim Beam grand-nephew Baker Beam, who worked as a distiller for the company for 38 years, now at age 85. Suffice to say, it was clear to many people for a long time that Baker’s needed some kind of additional feature to help it stand out.
Thus, the brand’s 2019 redesign and transformation into a single barrel bourbon, which added the allure of single barrel variation while keeping a 7-year age statement and 107 proof point. Although I doubt this truly moved a needle in a huge way for the Baker’s brand, it was a welcome expansion of what “Baker’s” truly signified, and something that helped give the brand a rationale for its existence.
Now, we have a new special release in the Baker’s lineup, one that experiments with a significantly higher level of maturation. Specifically, this release retains the 107 proof point but bumps the age statement up to 11 years, 8 months, with the whiskey purportedly coming from “some of Baker Beam’s favorite warehouses on the James B. Beam Distilling Co.’s campus in Clermont, KY,” according to the company. It’s dubbed “Baker’s Bourbon Exclusive Selection,” a limited edition release with an MSRP of $100. That’s an unsurprisingly decent jump up from the roughly $60 price tag of the standard Baker’s—notable, especially when you compare it to the similar $60 price tag of the Knob Creek 12 Year. As in the past, the Baker’s brand demands a bit of a premium for its single barrel nature.
Can it justify it, though? Well, let’s get to tasting and find out.