The Cow Is a Moody Thriller That Quickly Loses Steam

Eli Horowitz’s feature directorial debut The Cow begins with a simple guarantee: This is going to be an eerie, foreboding thriller. Before we even meet the characters, we are served ominous images of a storage container, standing solo in the middle of the woods. We don’t yet know what lurks inside of that unit, but it’s safe to say that it’s nothing good.
Shortly after The Cow establishes itself as a psychological thriller, the action starts. When we first meet middle-aged Kath (Winona Ryder) and her younger boyfriend, Max (John Gallagher Jr.), they are deep in the Redwoods on their way to a weekend getaway at a secluded cabin. When they arrive, though, it turns out that the space has already been rented out to hooded creep Al (Owen Teague) and his free-spirited, pixie-cut-sporting girlfriend, Greta (Brianne Tju). Since the cabin is way the heck out there (and Max has a knack for adventure), the odd couple agrees to let Kath and Max stay for the night.
Things take a turn for the worse when Kath wakes up the next morning to find Max nowhere to be found. She goes outside to look for him, but instead discovers a despondent Al who informs her that Max and Greta ran off together. Back in Oakland and seeking closure, Kath decides to try to get ahold of Greta with the help of the owner of the cabin, mysterious recluse Nicholas (Dermot Mulroney). From there, the film fulfills its original promise to be a grim thriller replete with twists and turns.
At first, the film works as a seductive and captivating mystery. The inciting incident—Max’s disappearance—is shocking enough to persuade the viewer to stick around and figure out what really happened to him, and Ryder’s wide-eyed performance unsurprisingly does a lot of legwork to draw the audience in.
The Cow goes in a number of unexpected directions that, on paper, look like fodder for a perfect missing-persons mystery à la Gone Girl or Prisoners. The problem is, Horowitz doesn’t quite seem sure how to tell the story in a way that keeps the viewer engaged.