Let the Good Times B-Roll with Fruit Bats’ “Gold Past Life” Video
Images via Annie Beedy, Merge/YouTube
Chicago-based alt-folk band Fruit Bats have released a case study in B-roll for their newest single, “Gold Past Life.”
At the center of the bizarre music video stands the proud proprietor of a mail-order stock footage company, who is aiming to sell selections from his catalogue by showing off his newest satisfied customers: Fruit Bats (who else could it possibly be?).
The proprietor’s Sunset at Beach (with Zoom), Seasonal Bird in Oven and Desperate Businessman Discovers Future clips, and other assorted footage are scored by the band’s easy, buoyant single, some of which include frontman Eric D. Johnson as The Drifter, Desperate Businessman and the Beach Bum.
The infomercial concludes with the B-roll salesman beaming in a cheap khaki suit—“Now that you know how B-roll can help your project, give us a call and let’s make a deal!”
Sounds good enough for us, man.
“Gold Past Life” is the latest single from the band’s seventh studio effort Gold Past Life, set to release June 21 via Merge Records. The album is the band’s label debut, and you can preorder it here.
Check out the new music video, Fruit Bats’s 2016 Paste Studio session, 2010 Daytrotter session and upcoming tour dates below.
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