The Joy Formidable on Welcoming Uncertainty and Moving Into the Blue
Photo courtesy of the artist
“What doesn’t kill you, makes you stronger,” Nietzsche once sagely observed. And from her remote hideout in the Utah desert, reclusive Welsh alt-rocker Ritzy Bryan can totally relate. Isolated as she was—along with Rhydian Dafydd, her bassist in The Joy Formidable—during the pandemic, she dodged the coronavirus bullet and all its attendant ennui, and actually managed to thrive during the process. The band’s new Into the Blue set, their fifth, is as tough as nails, and one of their most inspired efforts in an already-colorful 10-year career. And it’s difficult to discern which comes off more compelling—her soothing, layered aquamarine vocals or her conversely scratchy, scarlet guitar work. From the tumbling eponymous opener, the disc keeps growing in intensity, until it’s bludgeoning like Black Sabbath (“Farrago,” the whisper-sung “Gotta Feed My Dog”), grinding with punk/industrial fervor (“Only Once,” “Bring it to the Front”), and even achieving a Cure-majestic crescendo with “Back to Nothing” before it decompresses with the gentler closer “Left Too Soon.”
Bryan, who spends most of her time in America now, has also learned some basic survival skills that have carried her group through the new singles-oriented Spotify era. The music business is declining, and wily artists have to think on their feet to remain vital, especially when stripped of any possibility of touring. Ergo, DIY-style, she and Dafydd created their fan-friendly TJF Music Club, which caught on in a big way over 2020. With an annual subscription, the lucky member gets six exclusive live-streamed concerts, each featuring a special encore curated by drummer Matthew Thomas, from his overseas base. “And there’s been a variety of them,” Bryan details. “He’s been writing his own songs about conserving trees, and doing covers of reggae songs.”
“We’ve allowed him to explore his comedic side even more, and that’s been nice to see,” adds Dafydd of the Music Club, which also offers a dozen new Joy Formidable songs per year, plus more rare content, collectible merchandise, backstage access and even a credit on band albums. A limited vinyl edition of Into the Blue was just made available to TJF insiders, which sold out in 12 hours. “And what’s been really nice about it is that it’s given us a chance to connect even more with our fans, our following,” he continues. “And even from a technical point of view, we just wanted to have one place, instead of people having to go to loads of different places, where it feels all fractured. And we noticed when we’ve been putting these shows on that people are really enjoying that connection.”
Bryan wholeheartedly agrees. “That’s the one thing that’s been so important,” she says. “That connection, during a time when we can no longer go out and see people in a live setting. And the [TJFMC] response has just been amazing, and it’s what’s kept everything ticking—it’s what financed the record and what kept everything going for us this past year.” And she’s continuing to grow stronger; she’s only begun to push the possibilities on where such an elite, members-only concept could go, content-wise. But for now, she and Dafydd are content to pause, catch their breath, and gather more strength with a calming chat.
Paste: So where, exactly, are you guys right now? What city?
Ritzy Bryan: We’re in Utah at the moment, but it’s technically not a city—we’re in a little town in Southern Utah just outside of Zion National Park. I’ve been here for nearly eight years, and it’s kind of been my sanctuary outside of touring. But this has been my most uninterrupted visit, due to lockdown, and being here over the past 12 months, it felt like a home finally. But the past 12 months, it’s been like a different world—there’s been so much sadness and so much uncertainty, but for us, the amount of writing it produced was phenomenal, and I love everything that we’ve done here. I mean, obviously, we’ve always written a lot around every writing session, but particularly with this one, there’s been something about not having to juggle touring and making a record, so it’s the first time that it’s been two separate on this album. And I think it suited us. I really think it worked.
Rhydian Dafydd: Ritzy lives here, but I don’t. But I’ve been coming here for quite a few years now, because we write here a lot and we both really do love being here. So it seems that we were stuck here during lockdown. We were only meant to be here a month or two, but obviously, it worked out fine, because there are worse places you could be during a lockdown, right? And it’s especially nice when you’re touring a lot and that pace in life is quite chaotic, to come here and be surrounded by a lot of space, beautiful nature, and really nice weather, which is very different from ours in the U.K. You can actually get some sun here—it’s a nice contrast to Wales. And it’s funny how places grow on you. In Wales, we’re used to a lot of lushness and greenery because it rains a lot. But here, it can seem quite barren, it can seem like being on Mars. But then you get used to that, and you start to see things within that. And over the past year, because of Covid, I spent more time here than ever, so I was doing a lot of walking and running in the canyons, so it doesn’t matter where you are, right? Everything’s relative, and things grow on you, and you start to see things that you obviously didn’t see to start off with. And it’s been really interesting for wildlife. We’ve had some hikes where we’ve seen some really amazing creatures—snakes, tarantula hawks, big spiders. And the tarantula hawk supposedly has one of the most painful stings in the insect world, although they’re beautiful things to behold, and just massive.
Bryan: Yeah. I posted a picture of a tarantula hawk last year when I was in Arizona, and all the comments were like, “You’re too close!” I was just admiring how beautiful it was, but everybody was like, “Get away! Keep away from it!”
Paste: But something happened out there in the wilderness, during the pandemic, because this is your most inspired work in ages. Like something lit a fire under you both.
Dafydd: Yeah. And we do mention that, that we didn’t start out talking about the pandemic. It’s a very personal record, but with that, of course, there are some outer things that have gone hand in hand with some of the stuff that we’ve been personally talking about. So yeah—that was a firing up of sorts. I mean, usually we’re fired up whenever we’re writing, but yeah it just completely flowed out of us in this past year, and we’d been really going full tilt with the Music Club, as well, and lots of online shows. And withe club. Members get 12 new songs per year, so we’ve written a hell of a lot. And that’s a great place to be for us, 10 years in—where we’re still creative together, and there’s no shortage of ideas, and we’re still loving it.
Bryan: I guess the thing for me is, we were always kind of feeling like it was quite difficult, on some levels, as independent artists, prior to the pandemic. We were already seeing, in the last decade, how things were changing—some things that were more empowering, some things that were less empowering. But the one thing that’s always been in our control—besides the touring side of things—the one thing we’ve always had to turn to with every new record, is how it gets taken away from you. So there was something about this adaptable new time that kicked in with the writing. When things feel very different and uncertain, I think that there is room for actually thriving in that vortex. Instead of being anxious about it? Fuck it—what could we do about it? But one thing we could do was throw ourselves into a lot of writing and evolve and grow the Music Club and keep our creative selves going in that sense. So I think there’s a real defense of that on this record, like, “Yeah—fuck this!” And you know, just before the pandemic hit, the general vibe from promoters was that ticket sales were the lowest they’d ever been, just across the board. It was already feeling like there were less and less people going out to live shows every year.