About the Book
About the Author
This book will show you one thing: How to identify sustainable growth opportunities for your business.
Because when you have sustainable business growth – everything else falls into place.
find these opportunities through a process called Applied Business
Creativity, which helps you to think about your business differently. It
also breaks some of the conventional assumptions you probably have
around creative thinking such as:
* Why what’s right for others is wrong for you
* How it’s not about being innovative
* How good ideas aren’t actually ideas
* Why the question you ask is more important than the creative answers you seek, and
* Why you need to have a constrained approach instead of using blue-sky thinking
These may seem counter-intuitive, but this is what you need – fresh thinking around your business.
you need fresh thinking around practical ways to grow your business,
then Business Ideas for Business Growth is the book for you.
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