About the Book
About the Author
NOTE: This download is an excerpt of the full book set to release September 4th, 2018. The full book is available for pre-order on Amazon.
Until very recently, the path to success within the music industry was much clearer. The successful combination of song, producer, talent and potential would capture the attention of a record label...and their machinery, belief and investment would launch the artist into the realms of radio and touring. Now, various and often conflicting opportunities float in what have become cloudy waters.
Successful YouTubers get record deals. Unsigned high school students produce songs in their bedrooms and hit the iTunes charts. Reality stars with large followings and no musical talent sell out arenas, and established successful musicians now compete for space on Snapchat with popular “tweens” that already have product endorsements.
TIMES HAVE CHANGED, and today’s artists have multiple paths toward building and sustaining a career. Hacking Music explores these alternative routes and provides a road map, compass, and tools with which they can map out their own careers and better understand the moving parts that make up the current music marketplace.
Hacking Music has one singular mission – empower the artist to make his or her own career by providing examples, insights and exercises within these vital areas:
- Strategic Planning and Execution
- Team Building
- Lean Music Methodology
- Developing “Supersongs”
- Platform and Content Development
- Industry and Publishing Business Models
Hacking Music is a book that you do, not just to get you to a record deal, but to get you through a record deal. Hacking Music takes the artist “behind the curtain” and shares the concepts and systems used daily by industry professionals and authors John Pisciotta (Jetpack Artist Ventures), Wade Sutton (Rocket to the Stars Artist Services) and Jeff McMahon (former Tim McGraw keyboard player) that will bring you back to this book again and again as you build your career.
NoiseTrade is a user-generated platform where fans can trade their email addresses for free music and books. All content is provided by users and does not indicate an endorsement from the Paste editorial staff. Create an artist or author account from a desktop or laptop to upload your own content and connect to new fans today.