Russell Streeter

From Startup To Scale Up

From Startup To Scale Up by Russell Streeter
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Formats Available PDF 2.7MB
nonfiction Business
For readers of:Business Strategy, Entrepreneurship, Business Scale Up
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PublisherExcelsior Business Development
Publication Date1 October 2015
LanguageEnglish
About the Book

So, you have successfully started your own company, proven to your friends, family and the bank that it is a viable business, won some loyal and happy customers or clients and maybe even started to make a small profit.

Congratulations! (It is said that most new businesses fail within the first few years, so yours is already a success story.)

What’s next?

Do you want to:

  1. stay small with a lifestyle business that gives you modest lifestyle and the freedom that comes from working for yourself, or
  2. keep growing your business, expanding into new markets and territories, increasing sales and profits and building a business that you can sell in the future?

If you chose option (2) then you will need to transition your business from the startup phase, in which most major business functions are performed by you, or small team around you, into Scale Up mode. This means implementing new systems to make your business operations more efficient and reliable, finding new marketing and distribution channels to boost sales and exploiting all of the growth opportunities within your business.

And yes: scaling up your business will require you to change your mindset and transition from being a hands-on entrepreneur to CEO, providing strategic leadership and empowering your teams to achieve success.

In this short e-book, entrepreneur and business growth coach Russell Streeter will show you:

  • The exact formula you need to scale up your business.
  • How to prepare your business for scaling up and systemise it for more efficient and reliable operations. • How to win new customers and expand your business into new markets.
  • How to leverage your existing customer base in order to develop consistent sales and profits and build long-term business value.
  • The common challenges and traps that trip up high growth businesses – and how to avoid them.

The book gives you easy to use growth models including the Seven Keys Formula, the Business Growth Calculator and the Lead Generation Engine, as well as list of 99 lead generation tools for you to choose from. And to supplement the book, Russell has developed a free online training module with videos and downloadable templates that you can access anywhere, anytime.

About the Author

Russell is an entrepreneur, award-winning speaker and bestselling author. During his career he has worked with global brands such as PwC, IBM and Prudential, as well as owner-managed SMEs just like yours. He’s seen what works (and what doesn’t) in businesses of all shapes and sizes.

In 2012 he founded Excelsior Business Development and since then has been working with entrepreneurs and business owners across a range of industries, helping them to increase sales, boost profits and build successful organisations.

As a speaker and business coach, Russell inspires audiences and clients to achieve greater success with his workshops and programmes built upon his Seven Keys Formula.

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