We Cannot Overstate How Much You Need to Be Watching The Bold Type
Photo: Freeform
We need more TV that makes us happy.
I love The Americans. It will forever be in my top 10 shows of all time. I was thrilled when I watched it: I delighted in the show’s clever, breath-taking plot twists and was gobsmacked by the brilliant performances. But, weeks later, the devastating series finale still saddens me. Watching The Americans did not make me happy. And, with all that’s going on in the world, we need to be happy for an hour or two each week.
All of this is to say: You need to be watching The Bold Type, which returns for its second season tonight. As I’ve said before, if you’ve dismissed this show because of the network it’s on or because you think it’s the TV version of “chick lit,” you are wrong. (Chick lit is awesome, by the way, but that’s a topic for another time.) Get. Over. Yourself. Come with me into the fashion closet as I discuss the fabulousness of this show.
The Bold Type celebrates women from different backgrounds and perspectives while following terrific, often thought-provoking plotlines. In the two-hour premiere, Kat (Aisha Dee) returns from her trip with Adena (Nikohl Boosheri) ready to embrace the fact that she’s in a relationship with a woman. No more hiding. She also has renewed energy for her job as social media director at Scarlet. “You guys are officially a gay power couple,” Sutton (Meghann Fahy) tells her. Jane (Katie Stevens) has begun her new job at Incite, while Sutton is still working hard as a fashion assistant for Oliver (Stephen Conrad Moore).
For her first column at Incite, Jane interviews the CEO of a start-up company that’s revolutionizing feminine hygiene by creating reusable menstrual cups. (Have I mentioned that The Bold Type mines pop-culture for current, clever stories?) For every cup purchased, the company donates one to a homeless woman. Sounds great, right? Only it isn’t—and Jane struggles with how to tell the CEO’s story fairly. One of my favorite aspects of the series is that these women are good at their jobs. Whether their lecturing the board about how to increase their online visibility (as Kat does) or making a designer happy as Sutton does when Rachel Antonoff makes a cameo, the series never succumbs to the easy story line of making these women daft at their jobs. If they make mistakes and they do because who doesn’t, they are not incompetent ones.