Bon Iver: Daydream Hibernation
Hometown: Eau Claire, Wisc.
Album: For Emma, Forever Ago
Why He’s Worth Watching: Justin Vernon’s homespun album is full of intimate songcraft, and has already whipped up a veritable hurricane of blog buzz, not to mention perfect five-star ratings in major U.K. music rags Mojo and Uncut.
For Fans Of: Iron & Wine; Phosphorescent; Loney, Dear
Justin Vernon looks slightly out of place. The bearded songwriter who performs under the moniker Bon Iver (pronounced “bohn ee-VARE”) sits placidly on a black leather couch in an ultra-slick Manhattan photo studio. It’s dark in the back of the room and the screen of Vernon’s MacBook laptop throws a wan campfire glow on his face. If you didn’t know he was waiting patiently to have his picture taken for this magazine’s cover feature, you might mistake him for one of the photographer’s assistants. He’s in a hooded sweatshirt, ratty jeans and a T-shirt advertising some Wisconsin brewery, and has no plans to hit wardrobe. But his look serves as a reminder: It wasn’t cool that got him here; it was the cold.
In November 2006, Vernon returned to the wintry chill of his hometown Eau Claire in Northwestern Wisconsin. He’d been living in North Carolina, playing music with his band DeYarmond Edison and trying to achieve some visibility on the local scene. But Vernon and the rest of the group increasingly ran into creative differences, and he felt his pursuit of artistic fulfillment had settled into a grinding routine—in his own words, “a weird mediocre state, which feels very bad for someone who wants to do something special with his life.” The band dissolved. He broke up with his girlfriend. He packed up his Honda, began a grueling 18-hour drive back to Wisconsin and bid the South a choked-up farewell.
“There was this big pile of doubt,” Vernon remembers. “It’s like 51 percent of me was relieved that I was away from what I had to get away from. But 49 percent of me was scared shitless that I had just left everything that had given me so much joy over these long years. It’s like when you come to the end of a relationship and you love a person, but you know you’re not supposed to be with them anymore.”