Inside Amy Schumer: “Cool With It”

The signature comic gesture of Inside Amy Schumer has always been the reductio ad absurdum. Please forgive me for using a pedantic Latin phrase that I can only bring myself to type because it so perfectly captures what happens within any given Schumer sketch: a single cultural observation about gender is stretched past its logical limits until it snaps.
In the third season’s second episode, there are several such observations: Some “cool” women pretend to have more fun at strip clubs than they actually do, men tend to be lying when they say that women look good without makeup, women often feel invisible if they are not conventionally attractive, and women can be too supportive of freeloading boyfriends.
The sketches based on these observations end, in no particular order, with Amy looking like a deranged clown, burying a corpse, going into a coma, and becoming an anthropomorphic inflatable snowman—and if you can’t tell which conclusion matches up with which observation, therein lies the joy of Inside Amy Schumer. At the end of a sketch, you can retrace its steps but still be surprised by where it led.
All told, “Cool With It” is a bit of a letdown from last week’s star-studded premiere—which deviated from this formula more often—but it’s still a solid episode that puts the blueprint to good use.
The episode is bookended by a clever doll commercial parody and a semi-confrontational “Amy Goes Deep” interview with Noel Biderman, founder of the infidelity dating site Ashley Madison, but the sketches in between never quite reach the absurdist heights of, say, Julia Louis-Dreyfus smoking a cigar while rowing a boat.
The titular sketch follows Amy down the rabbit hole of feigned enthusiasm for a strip club outing with her male coworkers. Amy bobbing her head back and forth while chanting “shots, shots, shots” upon arrival is destined for the GIF treatment.
As far as female-led comedies’ depictions of strip clubs go, too, “Cool With It” is a step up from the Parks and Recreation episode in which Leslie claims she’d never go to a strip club because she’s a feminist and it’s leagues beyond the ever-moralistic Liz Lemon shouting “Let’s go see some naked daughters and moms!” before her own trip to a gentlemen’s club. This time around, the dancers are more disgusted by the female lead—who holds out bills for them between her teeth in order to prove just how “cool with it” she can be—than she is with them. If the sketch didn’t end up relying on the lazy and dehumanizing trope of the dead sex worker, it’d be a perfect skewering of one of heterosexuality’s more bizarre forms of peer pressure.
The highlight of the episode is a song that calls men out on their bluff when they claim that women look beautiful without cosmetics. Most directly, it’s a parody of One Direction’s “What Makes You Beautiful,” which includes the hollow lines “Don’t need makeup to cover up / Being the way that you are is enough.”