Portlandia Is Coming to an End, and If Anybody’s Happy About That, It’s Portland

Natives of Portland like myself who venture out of town or deal with folks visiting the city on a regular basis inevitably have to field questions about Portlandia. And no matter whether it’s in Chicago or Reykjavik, the queries usually center around one central thought: “You guys must hate that show.”
The fact of the matter is that the majority of the people I know are wholly indifferent to Fred Armisen and Carrie Brownstein’s long-running parody of a town full of hipsters, pop culture obsessives, and aging progressives. No one in the circles that I run into cop to actually watching the show because there’s really no point. They’re living it every day. In a city with a coffee shop or a boutique on every block with four budding artists and musicians behind the counter serving dozens of aspiring entrepreneurs and DJs every day, the show is more documentary than caricature. Not for nothing did the show land Emmy Awards in 2015 and ‘16 for Production Design. They get the details right.
Naturally, not everyone in the city shrugs the series away, particularly those folks that have been impacted by it in one way or another. Talk to folks that have worked behind-the-scenes and you’ll hear allegations of stretching unpaid labor to their breaking point and abusing the good graces of the homeowners and businesses that open their doors to be used as sets. Or as In Other Words—the feminist bookstore that, until recently, was used to film the show’s beloved Women & Women First sketches—put it bluntly in a sign they hung in their window late last year: “Fuck Portlandia.”
Of course, these aren’t the kinds of subjects you get to address when visiting the set of TV show, especially when the publicity department gently suggests that you don’t ask about it. Though when the show’s stars do sit down for a quick chat in the midst of a busy shooting day, it does come up. And Armisen and Brownstein’s answers are as measured and diplomatic as you’d expect. They respectfully disagree with the shop’s claims of trans-misogyny and indifference towards inclusion and talk about how they’ve moved the characters of Candace and Toni to other parts of the city.
There were no signs of frustration or any bad vibes being thrown at the cast and crew on the sunny fall day that I was allowed to hang out. In the shared workspace that doubled as Portlandia’s production offices for the day, a middle-aged couple managing the details of their web business seemed bemused by the gaggle of reporters and assistants bustling around them (charmingly, they seemed to not know anything about the show when asked). And there was no sign of anyone who worked for the nearby tea shop that was being used to film a quick scene for the episode where Fred decides to start his own cellular phone company. The only desultory looking folk were the gaggle of young assistants who slumped around the set, frowning at their smartphones.
The mood on the set was more a sense of relief. Season seven was just about wrapped, which opened everyone up to move on to other jobs (Armisen was off to work on the third season of Kimmy Schmidt and, for Brownstein, there are rumors of new Sleater-Kinney recordings in the future). Later on, the producers dropped the additional bit of news on us that Portlandia’s next season would be its last.