Quibi died as it lived: as the butt of absolutely everybody’s jokes.
Yes, the streaming service devoted solely to “quick bites” of short-form content, and that launched just six months ago after raising almost $2 billion, is shutting down. On one hand it’s terrible to see what is reported to be a couple hundred people losing their jobs during a pandemic that has hit the entertainment industry hard, not to mention the creators and artists who are now out of paying gigs. On the other hand, though, Quibi was such a transparently awful idea, and launched with such hubris by extremely wealthy business persons Jeffrey Katzenberg and Meg Whitman, that it’s a little hard to not find some humor in its massive failure. (Not to mention that the whole 11 minute episode cap also helped Quibi get around union regulations.) America loves a colossal business fuck-up, and Quibi’s about as colossal a business fuck-up as we’ve seen in ages.
So yes: Twitter immediately lit up with jokes about the death of the already roundly mocked and dismissed streaming service. Some of them are even kind of funny. Here are the best of the lot—the funniest tweets about Quibi shutting down after only six months.
I remember pitching a kids show to Quibi last year and during the conversation, they asked me what I thought Quibi should be. I replied “A streaming service that buys my show?” Anyway, RIP.
feel like celebrities treated Quibi the way writers do airline/luxury magazines: fat check AND no one will ever notice whatever embarrassing shit you agreed to
say what you will about Quibi as a business model but look at how deeply it managed to pervade the popular lexicon in such a short time, eg. “I’m going to Quibi a video movie”, “that’s very Quibi of you”, “hey, I’m Quibi over here”
You can all poke fun, but for those of us who were at Quibi during the heyday, it was a singular experience. Money the likes of which we’d never seen. Babes around every corner. And the user data flowed like wine. It was spiritual. It was happening. It was…Quibi. RIP, babe.
my pitch to investors: give me a small fraction of the $1.8B you gave the quibi founders and i will deliver you the same results. this is actually a very good deal for you.
I can’t decide if the imminent end of my joke domain ownership is more or less poignant now that Quibi is potentially near its own end, but in any case, please enjoy https://t.co/wfnAXW7H9e while it’s still live
I’m not gonna tell the Quibi people how to do their jobs but if you wanted to raise $1.8 billion to invest in something destined to fail you should’ve just bought the Jets.