Illustrator Jess Rotter’s Debut Book Seeks Solace and Smiles in Boredom

“I’m bored.”
It’s a quibble usually uttered by petulant children, listless students, and disenfranchised desk jockeys. Yet, in the capable hands of Los Angeles-based illustrator, designer, entrepreneur and debut-author Jess Rotter, “I’m bored” becomes a statement of social commentary. “I’m bored” becomes the lethargic rallying cry (emphasis more on the crying than the rallying) among those who are just over it. “It,” of course, meaning anything from this year’s toxic presidential election to the incessant nature by which we check our phones to the exaggerated perceptions of reality depicted everywhere from Instagram posts to glossy magazine covers.
Like everyone, Rotter occasionally falls victim to the cloying allure of the many things she laments have “buzz.” The New York native recalls the rat race less than fondly.
Calling from her new home in Los Angeles, she recalls, “When I was living in New York, I was going trough a lot of that chase and going through a lot of tragedy and frustrations. When I moved to California, a lot of those issues were alleviated and I feel like that was the moment when I was like, ‘now I’m bored! I don’t have anything to complain about!’
She quickly follows up, “But that’s the sarcastic tone of I’m Bored: ‘Are you serious? You’re really bored right now? Everything’s fine!’”
I’m Bored, just released by L.A. print collective Hat & Beard Press, is intentionally small at just 37 pages of actual illustrations. “We’re all trying to have daily salvations,” says Rotter. “It’s supposed to be a daily salvation friend that you carry around with you!”
Over the course of her 13-year career (which also included stints in music publicity at Mexican Summer and Girlie Action), Rotter’s work has appeared as part of fashion campaigns for Rodarte, Target, Urban Outfitters and Converse. She’s designed album art for Light in the Attic Records, Third Man Records and even drew the cover for Best Coast’s 2012 breakthrough, The Only Place. She founded a company in 2007 called Rotter and Friends focused on designing t-shirts for bands, often from the ‘60s or ‘70s, that she loved and felt were underrepresented.
Among those friends is DJ, reissue producer, former tour manager and Master of None Music Supervisor Zach Cowie. The two have been both colleagues and collaborators for more than a decade, and as Cowie says, “She and I have been saying, ‘I’m bored’ to each other for like 10 years!