The Beer Drinker’s Guide to Summer Music Festivals
Photo credit: Tom Tomlinson and Outside Lands
In 2016, it’s hard to look at both the music festival and craft beer scenes in America and not think we’re experiencing a special time. Each summer more and more festivals pop up, and seemingly every city now has a craft beer scene. Combining the two is often a recipe for some of life’s best memories. So here, we’d like to highlight a few of the festivals who go above and beyond to create both a musical and craft beer scene with very few rivals.
Bonnaroo
Manchester, TN
June 9-12
Photo credit: Adam Macchia
To say there is a lot going on at Bonnaroo is sort of like saying Donald Trump is occasionally offensive—it would be a woeful understatement. Even with all the music, comedy, movies, batting cages and people watching, it’s hard to miss—and not be incredibly impressed by—the Broo’er’s Festival that takes place in Centeroo each year. I have been lucky enough to attend/work nine of the fourteen Bonnaroos, and the only facet of the festival that has grown more impressively than the beer scene is the music.
I can recall in 2003 when everyone was excited that Magic Hat (who still participates) was added to the beer list—which seems hilarious now considering the scene has evolved so much you can take a series of classes from brewing masters during the festival. Evan Sutherland has been the Broo’er’s Festival curator for six years now, and in those six years the beer experience at Bonnaroo has grown into something so cool it’s almost distracting (in the best way possible).
When we spoke, Sutherland told me that Bonnaroo co-founder Rick Farman wanted the Broo’er’s Festival to be an unforgettable experience, not just a place for people to imbibe. Sutherland and company have taken that idea and absolutely run with it, and every year the experience has grown a little more and topped the previous year. Each brewery represented at the festival has a knowledgeable representative on hand from 12pm-8pm to discuss their selections in-depth with consumers. Top-notch guest speakers like renowned beer writer Christian DeBenedetti (who will be at this year’s fest) give talks on a variety of subjects that see beer nerds diligently taking notes while sipping thoughtfully during sessions that have been dubbed Broo’er’s University. They’ve even found a way to bring that most Bonnarooian of traditions—the Superjam—into the fold. On Sunday BrooU plans to celebrate the end of another year of Broo’er’s programming with what Evan dubbed “our end of the school year party,” an interactive gathering of craft beer lovers that’s open to all and features a performance from Austin Plaine. It’s like an amazing party within another larger, amazing party—and one I certainly plan on attending (again).
High Sierra Music Festival
Quincy, CA
June 30-July 3
High Sierra Music Festival has been dishing out smiles to hula-hooping patrons for 26-years, and for just as long they’ve been providing attendees with some of the tastiest beers in the region. HSMF was ahead of the curve on both the music festival and craft beer booms, and that dedication and longevity combined with their gorgeous setting in which the festival takes place earns them a spot on the list.
When we spoke, festival co-producer Dave Margulies reiterated a few ideals the festival shares with its long time beer sponsors, like Lagunitas, Sierra Nevada and New Belgium: a real commitment to the environment, creating a unique and joyous experience and meeting (and surpassing) the discerning tastes of festival attendees who have real passion for craft beer.
A great example of this is the High Sierra Swirl, a two-hour wine and beer tasting where attendees can purchase a $10 commemorative glass and receive five samples of their choosing from a variety of limited edition and library beers brought in by brewers. Another is the special FestivALE beer High Sierra created with Sierra Nevada for the festival’s 20th anniversary. Margulies helped create this intoxicating brew—which is a mixture of Pacific Northwest and German hops—himself at Sierra Nevada’s beer camp, and Sierra Nevada dug the result so much they considered releasing it for mass consumption, before ultimately deciding to keep FestivALE something special and exclusive to the festival.
Vegan Food & Beer Fest
Portland, OR and Los Angeles
June 11 and June 18
Photo via Vegan Food and Beer
There are so many fantastic beer options at last year’s Vegan Food and Beer Fest’s Portland incarnation that I briefly forgot the food I was eating to keep myself standing was vegan. That’s partly because the food was amazing—and that’s partly because the price of admission includes unlimited samples from the 50+ breweries in attendance. A wonderful showcase for vegan food and craft beer alike, the festival also does a great job booking fun bands like Thao and the Get Down Stay Down, who I waddled over to catch last year, my head happy and my stomach full.
Even in Portland, the craft beer—and craft beer nerd—capital of the world, the layout was enough to blow minds and earn rave reviews across the board. I wouldn’t be surprised to see the fest expand to other cities in the coming years.