Iceland Is Fighting Teen Substance Abuse Better Than Any Other Country

Iceland knows something that the rest of the world doesn’t. When it comes to stopping teens from drinking, smoking and using other drugs, the small Nordic nation is doing better than basically every other nation—and no one is paying attention.
Twenty years ago, 42 percent of Icelandic teens aged 15-16 reported being drunk in the past 30 days. In 2016, that number had fallen to five percent. During that span, daily smoking rates have decreased from 23 percent to three percent, and marijuana use—even as other nations are becoming more cannabis-friendly each year—has dropped from 17 percent to seven percent.
So what is Iceland doing to make its anti-drug campaign so effective? Overall, the answer is pretty simple: give teens enough options for “clean” entertainment and development, so that they don’t need to seek excitement, comfort or adventure in the form substance abuse.
The process basically boils down to providing at risk teens with education that leads to healthy recreational habits, such as music, sports and dancing classes, as well as teaching focused on self-improvement and interpersonal skills. As American researcher Harvey Milkman discovered and shared with Iceland in the early ‘90s, telling a 15 year old that drugs are bad simply isn’t an interesting or powerful enough thought—you have to provide an alternative.