U.S. Girls Share New Single, “So Typically Now”
Photo by Emma McIntyre
Meg Remy’s experimental-pop project U.S. Girls is back with their first proper new release since Polaris Prize-shortlisted 2020’s Heavy Light. Standalone track “So Typically Now” is out now alongside a self-directed video.
A synth-pop stomper built on staccato keys and a hammering four-on-the-floor beat, “So Typically Now” has the 2020s’ topsy-turvy housing market on its mind. The Illinois-born, Toronto-based Remy takes New York City as the song’s setting, declaring, “Brooklyns dead / And Kingstons booming / Ripping out my roots / What the hell am I doing?” Remy’s rapid vocal cadence reinforces that disorienting urban churn, but she doesn’t lose sight of who’s profiting from all the upheaval: “Traitors with loans, they run this show / So you sold off your condo.” Backing vocalist Kyle Kidd underscores the choruses and steps into the spotlight during the track’s breakdown, carrying it through its invigorating crescendo.