About the Book
About the Author
Filled with questions that are calculated to whack your thinking in weird, fresh and unusual directions -- and help you to power your way through the creative blocks that may be stifling your thinking.
Each page is devoted to a single "What if" question, along with several paragraphs of ancillary what-ifs to help you to apply it to your creative challenge.
- What if... it made noise?
- What if... it was a candy bar?
- What if... it had an attitude?
- What if... your idea had a theme song?
These questions are aimed at helping you to clearly visualize the nature, aspects and elements of your creative challenge -- its "personality," if you will. This is the first step toward generating ideas about the subject.
What-Ifs are interspersed with short quotes from Don The Idea Guy which are designed to encourage you on your creative thinking journey.
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