Don The Idea Guy

100-WHATS of Creativity

100-WHATS of Creativity  by Don The Idea Guy
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For readers of:Jeffrey Gitomer, Seth Godin, Tom Peters, Gary Vaynerchuk, Hugh MacLeod
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Print Length144 pages
Publication DateFebruary 27, 2009
About the Book

Filled with questions that are calculated to whack your thinking in weird, fresh and unusual directions -- and help you to power your way through the creative blocks that may be stifling your thinking.

Each page is devoted to a single "What if" question, along with several paragraphs of ancillary what-ifs to help you to apply it to your creative challenge.

Examples include:

  • What if... it made noise?
  • What if... it was a candy bar?
  • What if... it had an attitude?
  • What if... your idea had a theme song?

These questions are aimed at helping you to clearly visualize the nature, aspects and elements of your creative challenge -- its "personality," if you will. This is the first step toward generating ideas about the subject. What-Ifs are interspersed with short quotes from Don The Idea Guy which are designed to encourage you on your creative thinking journey.

About the Author

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association. Don is a proud member of the BzzAgent community, and is featured in founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

Don is the author of the book “100-WHATS of CREATIVITY”, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

DTIG is an award-winning public speaker and an official “Trained Brain” of the Eureka Ranch in Cincinnati, Ohio. He has sold, shared, or traded ideas with the likes Sears-Kenmore, Ford Motor Company, Palm, American Airlines, Coca-Cola, Kelloggs, The American Marketing Association, Doug Hall, Seth Godin, Daniel Pink, Jeffrey Gitomer, and The Tom Peters Company.

The Idea Guy is a Gitomer Certified Speaker, hand selected and entrusted by best selling author and sales expert Jeffrey Gitomer to deliver his content with clarity, humor, and impact. Don was also awarded status as a Gitomer Certified Advisor, authorized and mentored by the global sales guru to sell and facilitate Gitomer’s full-day classroom courses on sales training, attitude, networking, and customer loyalty — as well as sell the exclusive web-based training platform GitomerVT.

With a degree in Visual Communications from the Art Institute of Pittsburgh, Don has focused his creativity in a variety of fields; graphic design, broadcasting, sales, marketing, promotion, training, and customer service. Don pays special attention to business and social trends, creating ideas that average 6-months ahead of the early adopter curve, but sometimes he jumps ahead and misses his mark by by a year or two (at one point a DTIG idea was more than 10 years ahead of the trend — he hasn’t yet decided if that was a positive or a negative…)

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