Badi Assad

For fans of:Lorde, Mumford & Sons, Tori Amos

Brazil’s Badi Assad is one of the most innovative, passionate and talented Artists of all time and is lauded as one of the world’s most unique and cross-transcendental performance artists of this generation. She transcends traditional styles of her native Brazilian music with a mixture of pop, jazz and world/ethnic sounds from around the world. As a result, the extraordinary singer, guitarist, and percussionist, successfully forges an exhilarating genre of music that quite literally defies categorization.

What makes Badi Assad so unique is her hungry pursuit of performance experimentation that is like no other. She combines an extraordinary guitar talent, unique mouth percussion, beautiful singing, and rhythmic body movement to create an exciting, fresh musical sound, leaving spectators simply…BREATHLESS. Indeed, watching Badi perform is like witnessing a spiritual phenomenon. How she does what she does all at once - so extraordinarily - is quite unbelievable. As a singer, Badi is vibrant and electric, responding to her inner passion with deft creativity. As a guitarist, she has inspired audiences and critics worldwide with a unique combination of technical mastery and innovation that has caused many to re-examine their notions about the instrument. Through it all, Badi’s adventurous spirit and buoyant personality have become an integral part of her music. Badi Assad was born in the small city of São João da Boa Vista, São Paulo, Brazil. Her early years were spent in Rio de Janeiro, where the family moved to support and develop the budding talent of her brothers, Sérgio and Odair, the famous classical guitarists ‘Duo Assad’. Watching her brothers’ musical development had its effect, and her introduction to music came at her mother’s urging. “I began to learn piano when I was eight, but all we could afford was a little electronic Yamaha which was made for kids, and I practiced on it until my hands outgrew the keyboards.” Her guitar studies began in earnest at age fourteen, playing with her father, an amateur mandolin player. Within that year, she won her first competition at the “Concurso Jovens Instrumentistas for Young Musicians”, in Rio de Janeiro/1984. In 1987, at only 17 years old, she was named “Best Brazilian Guitarist of the International Villa Lobos Festival.” A year later, Assad recorded her first solo album, entitled Dança dos Tons which was released only in Brazil. Soon after, Badi was selected out of two hundred women to perform as one of two vocalists in the play Mulheres de Hollanda. The theatrical collage of songs by Brazilian composer Chico Buarque ran five days a week for over a year garnering rave reviews for Badi’s looming star potential in the process. Badi began to experiment even further with her voice. It is at this point mouth percussion and rhythmic body percussion became part of this exploration. These elements were intuitively combined with her already impressive guitar approach thus creating excitingly fresh sounds that complemented her vision as musician and performer. Just as Badi’s innovative new direction began to emerge, opportunities began to present themselves; with 1994 came her association with the independent label Chesky Records. Her first album, entitled Solo, introduced Badi as a potent force in the guitar world. Her international stature grew with the release of her second album “Rhythms” in 1995. In fact, Rhythms was lauded as one of the most important guitar recordings of that year. The album won Guitar Player Magazine’s Readers’ Poll for “Best Classical Album of the Year” (The Guitar Player editors jokingly commented: “not a classical album but played on classical guitar…close enough!”). In addition, she was voted “Best Acoustic Fingerstyle Player” by Guitar Player magazine’s editors. Assad fulfilled her Chesky contract with 1996’s beautiful anthology of Brazilian guitar composers appropriately entitled Echoes of Brazil. Then in 1997, Badi was quickly signed to her first major label contract with PolyGram. The result is the ambitious and critically acclaimed ethno-pop soundscapes of her sophomore album, Chameleon and the WORLD was ready for her. Badi Assad, with Chameleon, took Europe by storm. Her breathtaking appearance on the French night-time talk show Canal+ was seen by over two million viewers leaving the hosts speechless and the studio audience on their feet! In July 1998, Badi played Europe’s most renowned summer festivals sharing the stage with such artists as Cassandra Wilson, Joe Cocker, Maria Joao and fellow Brazilians Chico Cesar, Marisa Monte, and Gilberto Gil. The single, Waves, landed in Spain’s Top 10 for many weeks and was later included in the soundtrack of the Hollywood movie It Runs in the Family, starring Michael and Kirk Douglas. In 2003 she recorded 3 Guitars with the jazz masters Larry Coryell and John Abercrombie, for her former label Chesky Records. In the same year she released Ondas, for GHA, a record label in Brussels, Belgium. In 2004 she signed with the acclaimed German company Deutsche Grammophon, releasing 2 albums: Verde (2004) and Wonderland (2006). As Badi loves to recreate songs, she brought in Verde a bossa-nova style to ‘One’ by U2, a tango flavor to ‘Bachelorette’ by Björk; and for Wonderland she brought to her own world songs by Eurythmics, Vangelis and Tori Amos among others. Wonderland was selected among Britain’s BBC 100 best CDs, and it was also included among’s Best 30. In 2010 Badi released her first DVD Badi Assad, which she and her husband Dimitri Vakros co-produced, and directed by Badi’s talented nephew Rodrigo Assad (son of Sérgio Assad). This DVD displays Badi’s extraordinary live performance experimentation. In the same year Badi was Featured Performer (actress/singer) in the Opera-Musical Opera das Pedras, in São Paulo, Brasil, directed by Denise Milan and Lee Breuer (Mabou Mines). In 2011 Badi started a new project with her brothers Sérgio and Odair plus their daughters Clarice and Carolina, as a Quintet. They have been touring the world. In 2012 Badi made her first trip to India at the invitation of the Brazilian Embassy in a side event of the visit of the Brazilian President Dilma Rousseff at BRIC countries meeting. In July She traveled to Italy to be part of the ‘Venice Biennale of Dance’, performing live with the acclaimed dance company from Bahia BTCA (Bale of Theater Castro Alves). In November Badi released her first independent and authorial album Amor e Outras Manias Crônicas, through her own label ‘Quatro Ventos. With this project She conquered the award of Best Composer of The Year (APCA/BR) and was selected among the Brazilian guitar masters of history (Rolling Stones Magazine). Badi already worked with artists such as Bob McFerrin, Yo-Yo-Ma, Sarah McLaughlin, Seu Jorge and already performed in some of the most prestigious international festivals like ‘North Sea Jazz Festival’ (NE), ‘Brosella Folk & Jazz Festival’ (BE), ‘Stimmen Festival’ (CH) and theaters like ‘Paris Opera (FR), Palais de Beaux- Art (BE), Metropolitan Museum (NY)… She also represented Brasil in the acclaimed American Festivals “Farm Aid” and “Lilith Fair’/US. Each review of her concerts and albums holds the air of discovery; of a new voice for the guitar; of admiration for Assad’s innovation and unusual music delivery. According to the Los Angeles Times, “Badi Assad redefines solo (guitar) performance! Revelatory, a brilliant display of innovation, imagination, and skill… almost hypnotically compelling!”

On her latest album, Hatched, Assad’s skills crack open the unexpectedly lyrical quality and deep sentiments of pop songs by Lorde, Hoozier, Mumford & Sons, and Skrillex, among others. “These songs surprised me, with their depth, and with the depth of engagement they inspired in young listeners,” Assad recounts. “There is so much shallow music, it seems sometimes, and life has been made so shallow everywhere. The younger people are encouraged to live on the surface, and no one has time to go any deeper. Yet if our souls are shallow, where will we be? Some of these songs deal with this very question, and it made me see them in a whole new light.”