Wisp Sinks Her Teeth Into Shoegaze Ideas on If Not Winter
Natalie Lu, the mysterious 20-year-old behind Wisp, found unexpected TikTok fame. Her debut is a surprising first record, packed with her distinctive, beloved heavy distortion, but now featuring some poppier influences and unique genre blending.

Shoegaze revivalists are emerging online with a clamor for the genre, primarily from Gen Z, sparking a surge of genre emulators led by Wisp. Natalie Lu, the mysterious 20-year-old behind Wisp, found unexpected TikTok fame after posting a video singing over an instrumental track by the faceless producer Grayskies, who would later become a close collaborator. Recorded on Lu’s earbuds, her original lyrics, along with that instrumental, later morphed into “Your face,” which blasted Lu into rapid TikTok fame and landed her an Interscope record deal.
Growing up in Ocean Beach, California, Lu explored various styles of music throughout her youth, including playing the violin and classical guitar, and performing in a cover band with an inclination towards Oasis and Black Sabbath. At 14, she picked up the electric and bass guitar. She later spent her time as a computer science major at San Francisco State University, playing around and recording vocals over instrumental tracks, until her ultimate TikTok notoriety. A self-proclaimed Whirr fiend, Lu is a devoted student of the shoegaze genre, earning her the title of the “face of nü gaze”—an ironic nickname, considering nü gaze was a 2000s movement. In reality, Wisp’s sound is a mix of all her influences from Deftones to My Chemical Romance to Nothing, with an emphasis on turning the volume up to 11.
Lu’s debut EP, Pandora, was her first foray into working alongside producers. She stepped outside her bedroom vocal overlays and writing sessions into the studio to hone her shoegaze-inspired sound. A product of her rapid rise to success and an eager record label, Pandora had some standout moments, particularly “Luna”, which showcased Lu’s ability to tinker with other genres but ultimately felt underdeveloped. Now back with a debut LP, If Not Winter, Lu expands upon the interesting pieces of Pandora and creates a surprising first record, packed with her distinctive, beloved heavy distortion, but now featuring some poppier influences and unique genre blending.
Of course, Lu didn’t abandon her adoration of shoegaze entirely on If Not Winter with the opening track “Sword,” “Breathe Onto Me,” and “Black Swan.” After a brief acoustic intro, “Sword” bursts open into blaring guitar, thumping drums, and distorted vocals. It’s the face-melting bliss expected from Wisp and “Breathe Onto Me” continues it with drawn-out, wailing guitars and unrelenting drums as Lu sings what feels almost like a hex: “Your youth is mine / Our tongues intertwine” between sweet lyrics of complete devotion, “The touch I dreamt before / I feel the need for more.” Later in the record, “Black Swan” also brings back that biting, distortion-soaked goodness, with Lu’s magnetic voice at the center, singing “Someone the gods would cry to lose.”
Behind this wall of sound is Lu’s robust lineup of producers—reuniting with Grayskies, Max Epstein of Photographic Memory, Elliott Kozel, and Kraus and adding Aldn, Stint, Gabe Greenland, Zach CapittiFenton, Alden Gardner Robinson, Darcy Baylis, and Julian Emken to the mix. Wisp is often regarded as a solo project, though so much of what makes Wisp’s sonic landscape is these collaborations, but don’t discount Lu’s contributions. All the lyrics are ripped directly from Lu’s daily journal entries, and since her debut EP, she has taken on a bigger role in the instrumentals, experimenting with synth, tunings, and even adding a producer credit to her list of accomplishments.