Adidas Letting Fans Create Third Kits For Some Major Clubs, Will Absolutely Not Backfire

Soccer News

Humans are remarkable creatures, but we’re far from perfect. And as the saga of Boaty McBoatface shows, we sometimes have trouble learning from our mistakes.

To wit: Adidas has launched a new subsite where fans can design third kits for some of the biggest clubs in Europe.

The clubs open to design, uh, inquiries are: Real Madrid, Bayern Munich, Manchester United, AC Milan, Juventus, and CR Flamengo. Fans can use the tool to design a new third kit for their club and submit it to the public gallery, where other fans can vote for it and share on social media. The language is a bit vague, but Adidas seems to be suggesting that designs with the highest vote counts will actually be considered for use by those clubs.

What could possibly go wrong?

The tool isn’t particularly robust, but even so, it’s fairly easy to put together some real gems.


Premier League games are often very physical in nature, and it’s not uncommon for a player to be covered in grass stains by the end of the 90. Why not incorporate that into the design?


But then I realized you can upload your own images to use for a design. At which point, this whole business stopped being a marketing gimmick and became a moral imperative.


Would you like to honor the memory of Harambe and also troll United at the same time? You can vote for this very design here. Share this on Twitter and Facebook, too. UPDATE: In a fiendish act of censorship, Adidas has deleted the Harambe design.

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