Touch Bar is the Coolest Thing Apple Has Made in Years

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Touch Bar is the Coolest Thing Apple Has Made in Years

“For 25 years, Apple has been redefining what a notebook is and what it can do,” Tim Cook said. “And we’re going to do it again.”

That was the lead-in to the official unveiling for the new Macbook Pro. An expectedly gorgeous device that brings some of the most exciting ideas Apple has had in recent memory.

Though the exteriors are familiar to the design Cupertino landed on in 2012, the new machines announced earlier today are a clear step forward thanks to one special addition.

As was heavily hinted, and then outright leaked with the new macOS Sierra update, the latest Pro laptops come with an OLED touch screen above the keyboard, right where the function keys used to sit. Dubbed Touch Bar, a classically obvious and simple name from Apple, the new panel is one of the coolest, and best, innovations Apple has implemented into any of its products over the last half decade.

macbookevent1.jpgThis is not Apple killing the headphone jack for unclear reasons. As Apple’s Senior Vice President of Worldwide Marketing Phil Schiller noted on stage, the function keys are a 45-year-old technology that aren’t really used widely by consumers today. For that reason, companies have mapped other controls onto them, like the brightness of your screen and the volume of your speakers. Touch Bar represents the best of what Apple is capable of because it’s a legitimately clever idea that improves on a stagnant technology.

It’s clear that this move is about bridging the gap in user input between the Mac and iPhone. Apple clearly, for whatever reason, does not want to put a touchscreen into its laptops, but it couldn’t deny the increased utility touch interfaces often have over the traditional trackpad and mouse. The new panel helps meld those two worlds together, but what makes it such an interesting concept is its ability to be contextual.

The fact that it’s a multitouch Retina Display that can handle up to 10 inputs from your fingers at one time is great, but it means nothing if it isn’t showing relevant information to you at any given time.

macbookevent2.jpgBy default the bar will display your various control keys, like brightness, but the minute you jump into an app everything changes. In Safari you’ll see all the tabs you have open, and you can preview them by dragging your finger across the bar. In Final Cut Pro, when you’re in full-screen mode, the Touch Bar will display your timeline so you can easily scrub through your video. When typing in Messages, predictive text will be displayed to help you communicate faster. And those are all just single aspects from three apps that all offer far more functionality with Touch Bar.

The abilities of the new panel go beyond simple tools like displaying tabs in Safari. In one of the cooler demos today, we were shown how Touch Bar can smartly display different editing tools in Final Cut Pro based on the type of media you’re working with.

If it’s a video clip, the bar will show one set of tools, switch to an audio clip and another set of tools comes up. Users can also customize the bar to a degree, swapping control buttons in and out as they see fit. How well it all works and how fluid it actually is won’t be known until the world can get their hands on the notebooks, but it was a characteristically impressive display from Apple.

On top of that, Touch Bar brings Touch ID to the Mac for the first time. The fingerprint reader is located on the far right of the new OLED screen, integrated with the power button. Having Touch ID means users can employ Apple Pay to shop quickly and securely at various online stores, plus swiftly switch between different user profiles just by scanning each fingerprint.

macbookevent3.jpgMost of the apps shown on stage with Touch Bar were, unsurprisingly, from Apple’s own suite, but the good news is that Cupertino seems to be working with developers to unleash the potential of the new screen. In today’s event, there were demos for Photoshop and Algoriddim that showed the panel in action and displayed the utility it can have outside Apple’s pearly gates. Schiller also noted that Microsoft is working to bring the functionality to all of its Office products. That’s well and good, but it needs to go beyond that.

As it usually is, Apple was coy about how open development will be for Touch Bar, never mentioning it beyond the partners it had on stage. Right now, it’s a great idea that could cause a shift in laptop design, but it won’t ever reach those heights if Apple doesn’t play nice. That means allowing developers with apps outside the App Store to use it. Whether Apple is willing to allow that is uncertain, but we can hope.

All of that information will come with time. For now, it’s an exciting moment to be in the tech world, specifically in regard to mobile computing. Touch Bar is the most interesting idea I’ve seen from Apple in years, but it also reminds me of 3D Touch, another concept I thought would have a big impact on the industry and mostly fizzled. Here, the idea feels crisper, with more potential and far more utility, because it will always be present, always at the user’s fingertips.

Now, we just need developers to take the idea and run with it.

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