Momentum, a New Contender For “Worst Movie Ever,” Yields $69 in UK Opening Night
There’s no easy way to define a financially “successful” movie. A lot depends on how much it cost to make, and even then, it’s not as basic as targeting a specific profit margin. Critical acclaim can make up for some lost revenue, as can awards, and then there’s licensing, and digital downloads, and retail, and DVDs, and sequels, and who knows what else. This is an inexact science that resists simple conclusions.
However, sometimes the veil of ambiguity slips away. Sometimes, a movie that cost $20 million to make goes to the UK, and earns £46 (approximately $69) in its opening weekend. In cases like these, we can speak with relative certainty: We are looking at an historic failure.
The movie in question is called Momentum (hilarious name, since it has gathered approximately none)—a thriller shot in South Africa, starring Morgan Freeman and Olga Kurylenko, about a petty criminal who accidentally finds himself involved with terrorists. Sounds like a good idea, right? Apparently not. Here’s what the critics are saying:
“Momentum is caught between being pulpy, mindless entertainment and socially-conscious commentary on government. It doesn’t do either competently.”
“A plot so thin that it’s barely there..”
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