High Plains Rye Whiskey
Photo by Jim Vorel
Major figures don’t really “retire” in the American whiskey industry. Sure, they might step down as an active master distiller for a major distillery, but these long-haulers, typically regarded as legends of the industry, have a tendency to stay on in ceremonial positions at the very least. Still others take their talents to the whiskey equivalent of free agency, becoming sought-after consultants typically hired by new brands to create recipes and give them a sheen of legitimacy. Look at the likes of Dave Pickerell, who worked at Maker’s Mark for years before becoming the industry’s preeminent consultant, guiding brands such as WhistlePig, Watershed and Garrison Brothers to where they are today. Point is, it’s not often that one of these guys just rests on their laurels—once you’re in the bourbon world, you’re there for life.
Case in point, Mr. Jim Rutledge, who spent more than two decades as the master distiller at Four Roses before “retiring” a few years back. Since then, he’s done the expected consulting work, while also opening his own new project, the J. W. Rutledge Distillery. Like many new distilleries launched by industry luminaries, this one isn’t selling any of their own distillate, nor waiting the years it would take to age their own product. Rather, they’re banking on the palate and blending skills of the founder in order to sell sourced whiskey.
For J. W. Rutledge, that has primarily meant using his recognizable status within the whiskey world to draw attention to Cream of Kentucky, the super premium sourced bourbon that first put the new company on the map. Cream of Kentucky combines impressive age statements with solid proof points to justify MSRPs of $150 or above, marking this as a brand for the serious whiskey collectors. At the same time, however, Rutledge and co. have been working on another brand with considerably wider distribution and a much more accessible price point: High Plains Rye. That bottle is making its national debut as July comes to and end, and we’ve got a sample here for tasting.
High Plains Rye is essentially like a survey of the entire American concept of “rye whiskey,” combining five straight rye whiskeys from four states—Indiana, Kentucky, Ohio and New York. As the company notes: “Each straight whiskey used in High Plains Rye has its own unique recipe—varying from 51% rye grain to 100% rye—and yeast strain. This generates a very distinct flavor profile and weighs in a 48.5 ABV (97 proof).” The phrase “a blend of straight rye whiskeys” and lack of any specific age statements tells us that each of the whiskeys selected here should be at least 4 years old. MSRP, meanwhile, is a pretty decent $55, which seems fair to me given the potential unique nature of this blend.
The actual distilleries involved, meanwhile, are the following: