Avengers: Endgame

Where does one begin?
When it comes to Avengers: Endgame, that question is not so much an expression of wanton enthusiasm as a practical challenge in evaluating the destination toward which Kevin Feige and company have been steering story and viewer alike for the past 11 years and 21 films. Though there have been plenty of three-hour-plus movies (Barry Lyndon, one million Bollywood films) and even a few 20+ entry movie franchises (James Bond, Charlie Chan), there’s really nothing to compare with what Disney and Marvel Studios have pulled off, either in terms of size, quality and consistency of cast (a moment of silence for Edward Norton and Terrence Howard), or in how narrow the chronological window, all things considered, those movies were produced.
Though we’ve praised it often, casting remains the cornerstone of the MCU. Whether by pitch-perfect distillations of decades-old comic book characters (Captain American, Thor, Spider-Man) or charisma-fueled reinventions of same (Iron Man, Ant-Man, Star-Lord), the MCU’s batting average in terms of casting is not only practically obscene, it’s a crucial ingredient in ensuring the thematic and emotional payoff (and box office payday) of Avengers: Endgame. Moviegoers have been living with these actors, as these characters, for over a decade. For many, this version of these characters is the only one they know. This is true even for younger comic book lovers, as Samuel L . Jackson’s Nick Fury and Robert Downey Jr.’s Tony Stark have supplanted their older comic book counterparts in terms of characterization. (With characters like the Hulk, the dynamic between comic and on-screen can be a moving target, but fans of the seldom-jolly green giant will likely enjoy the iteration they find in Endgame.)
This is why the sudden ashification of so many heroes at the end of Avengers: Infinity War hit even the most cynical comic book veterans right in the feels and left less hardened viewers confused and distraught. It’s also why, as Avengers: Endgame opens (after another swift kick to the stomach just in case we’ve forgotten the toll of that snap), the audience cares about not just what the surviving heroes are going to do, but how they are doing in general. It gives the film an emotional resonance that’s unusual not only in pulpier genre offerings but in films in general. Plenty of actors have “owned” roles over the years (Jeremy Britt as Sherlock Holmes, Sean Connery as Bond, Keanu Reeves as John Wick, pick your favorite Doctor), but there have been few examples outside of Star Wars where an entire cast has achieved an iconic “stickiness” with the audience.