Late Night Last Century: Steve Allen on the Early Days of The Tonight Show
Screenshot via YouTube
If you’re reading this on the day of its publication, September 27, 2024, The Tonight Show has just turned 70. And oh how things have changed in late night over those seven decades.
Strikingly, there will be no episode of the program this evening to mark the anniversary. Just this month, NBC announced that The Tonight Show would follow in the mold of all the other network late night programs and air a rerun on Friday evenings. The program that once dominated not merely late night, but the culture itself, suffered yet another blow.
The Tonight Show is not alone in its sinking ratings, but, as the most storied name in perhaps all of television, there is no greater indicator of just how big a difference a decade or two can make. Yet, as always, there is hope. The history of late night is one full of innovation and risk-taking. Perhaps the problem is not a lack of interest in some form of late night programming, but an unwillingness of hosts and executives to take big swings.
Over at Comedy Central, for example, The Daily Show, beyond possessing a vastly talented crew, has seen ratings bumps by going live after big events—an idea so novel it has become almost unique. Who knew jokes tailored to the live event actually land better than bits recorded hours earlier? Maybe The Tonight Show should give it a try.