Netflix Starts Cryptic Ad Campaign With Billboards That Say “Netflix Is a Joke”
Photos by Ken Wolter/Shutterstock.com, Gil C/Shutterstock.com
Listen, being funny is hard. We all know this. We have our hits and misses in our never-ending quests to be humorous. But generally, these misses are not the size of a giant-ass billboard. Observe Netflix’s latest billboard-sized attempts here:
Anyone know what’s up with these @netflix is a joke ads up in Hell’s Kitchen in NYC? pic.twitter.com/nm1k4LWW8S
— The Laugh Button (@thelaughbutton) September 5, 2017
These minimal and cryptic billboards have mysteriously gone up in Los Angeles and New York City, and rather than being shade from competitors like Hulu and Amazon Prime, sources (per THR) attribute this to Netflix themselves launching a viral marketing campaign. With stand-up specials from names like Jerry Seinfeld (who’s up to bat for Netflix on Sept. 19), Patton Oswalt and Dave Chappelle coming out on the service, this billboard campaign will soon expand to videos including these comedians.