If you ever wanted a way to make your breakfast cereal fancier that doesn’t involve daytime-drinking a breakfast cereal cocktail, Kellogg’s has a solution for you. The cereal company is opening “Kellogg’s NYC,” a cereal café based in Times Square, on July 4.
The idea began after Milk Bar chef Christina Tosi teamed up with Anthony Rudolf, the General Manager of Per Se, the restaurant that The New York Times obliterated in a review earlier this year. At Kellogg’s NYC, bowls of cereal will be sold for up to $7.50. Though it probably is overpriced, the cereal comes with fancy garnishes like lemon zest and chai tea powder. Traditional cereals will be offered in addition to new flavor creations like “Berry Me in Green Tea” cereal, which is made up of Rice Krispies, strawberries and green tea powder. Cereal sundaes, such as the peppermint patty sundae, will also be sold for prices up to $9.50.
To go with the restaurant’s modern café decotr, customers will receive their cereal in cabinets which feature prizes, from small toys to Hamilton tickets. See the full menu on their website here.
New York City is home to similar cafes and stores, including a Chobani store in SoHo, a M&M Store in Times Square and an upcoming Pepsi restaurant called Kola House in the meatpacking district. No word yet on if Ryan Gosling will eat cereal; at Kellogg’s NYC, or if this restaurant will help increase falling cereal sales.