What’s the Ideal Video Length for Maximum TikTok Views and Likes?
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TikTok had nothing short of an explosive rise to fame fueled by short, entertaining videos that users could not get enough of.
The more videos filled their feed, the more users would keep scrolling. This was a win-win for the platform (and still is). Users were entertained, and TikTok got all the engagement it could possibly want.
What started as 15-second funny clips has evolved into 3-minute stories and skits. Some videos are up to 10 minutes long. But, some experts agree that for users to stay focused on what they are watching, videos should ideally be between 21 to 34 seconds long.
So, why are there options for 15 to 30-minute videos if users’ attention spans are too short to watch even short clips to the end? Why bother shooting long videos if TikTok is known for popular snappy clips?
The answer lies in the way engagement has evolved over the years. Content creators want to engage with and form a relationship with their viewers. This is harder to do with short videos.
By expanding a TikTok video by just 10 or 20 seconds, an audience can instantly get more value from it and learn more about the creator at the same time. Content creators can make their mark on the platform by creating an immersive 10-minute video and still get views and likes.
Yet, this is not an exact science.
Finding the Sweet Spot for Engagement
If you struggle to capture your audience’s attention on TikTok, it is time to experiment with video length. Each video length comes with its own benefits and challenges. It is up to you to weigh them and choose the best option for your content and audience.
Ultra-Short Videos (15 Seconds or Less)
Videos up to 15 seconds long require little commitment from your viewers. This makes them the perfect introduction to your TikTok channel. You can also loop them to boost your initial engagement. TikTok counts each loop as an additional view.
Remember that with short videos like these, you will not have enough time to properly showcase your content creation skills. You may also not give your viewers enough time to comment or interact before they move on to the next video.
Medium-Length Videos (15 to 60 Seconds)
Anything between 15 to 60 seconds on TikTok counts as a medium-length video. These are highly popular with TikTok audiences and give creators more time to share important content.
You can use this format to deliver tutorials, challenges, or even short stories. The sweet spot here is around 30 seconds, but 1-minute videos often do just as well.
It is important to remember that your videos must be super engaging if you want people to watch to the end. It is much harder to get an audience to watch a 1-minute video than a 15-second video. It is crucial to get the balance of entertainment and value just right.
Long Videos (60 Seconds and Up)
Long videos are more appropriate for experienced content creators. You can use long videos for step-by-step tutorials, vlogs, or guides if you have an engaged audience.
Videos between 1 and 10 minutes should take viewers on a journey, and they must be excited for the end destination. The longer your viewers watch your videos, the higher your engagement will be.
Just know that if you do not have a strong hook, your longer videos will likely fail to engage your audience. You must catch their attention and keep them watching using a strong storyline or structure.
What Do the Stats Say About Ideal TikTok Length?
Buffer analyzed TikTik video lengths and discovered that videos between 3 to 10 minutes receive the highest view counts. This means that generally speaking, longer videos tend to get more views than short ones (under a minute).
However, users who watch an entire video give the content creator a higher full-watch rate. Short videos perform better in this instance, especially those between 2 and 3 minutes.
TikTok videos between 0-3 seconds perform the worst when it comes to views, followed by 4-5 second and 6-10 second videos.
Beyond video length, studies also show that a strong video hook vastly improves engagement. TikTok data shows that more than 63% of high-performing videos punt their main message within the first three seconds. This is also why TikTok videos should be more than three seconds long, because 71% of TikTok users decide whether to continue watching within those seconds.
What Do These Stats Mean For You?
According to Celebian, TikTok will reach 2.35 billion users by 2029. This is huge, considering 41% of users already use the platform as a search engine. TikTok is also the first app to surpass $10 billion in all-time consumer spend.
What does this all mean for you? Well, seeing how TikTok reaches all generations, from Boomers to Gen Z, your videos can reach the widest audience possible on this platform, especially if you post recipes, music, or DIY-related clips.
TikTok has 120.5 million users in the U.S. alone. This is not even counting the 157.6 million users in Indonesia and the 105.2 million in Brazil. These users and others worldwide spend an average of just under an hour on the platform daily.
To get your content into that golden hour, you should embrace the trend of longer content. However, this does not mean that each video you make must be 10 minutes or longer.
The average video length for TikTok videos in 2024 is 42.68 seconds. While video views vary by length, it has been proven that longer videos now attract more views.
For example, videos up to 9 seconds average just over 18,000 views. Those up to 15 seconds average nearly 24,000. Incredibly, videos over 54 seconds get an average of nearly 39,000 views.
In addition, it is clear that TikTokers want to see humor, creativity, and excitement in TikTok videos.
Why Video Length Alone Is Not Enough
Now, take everything you have read about video length and statistics on longer and shorter videos and toss it out the window.
Video length is far from the only factor affecting TikTok engagement levels. Especially if you are just starting out on the platform. You need a range of engagement strategies that include video length if you want to find success.
However, you also need an audience. If you already have followers, great. If not, no video of any length will magically give you a large following (unless it goes viral for some reason). And, even if your first or second video goes viral, there is no guarantee that this means your initial viewers will stick around for more of your content.
This is where Celebian can make all the difference.
Celebian: An All-in-One Solution To Get TikTok Engagement
Celebian is one of the leading TikTok engagement platforms in 2024. The platform was created in 2019 when TikTok was still finding its feet.
With Celebian, you get a ‘TikTok following on demand.’ Celebian’s engagement packages are designed in such a way that they benefit content creators over the short and long term.
For instance, if you want your first video to do well, you can buy TikTok views or likes. If you want to sustain engagement, automatic TikTok likes or views can help you achieve this goal.
Celebian is a trusted platform with an Excellent rating on Trustpilot. The platform is committed to providing affordable TikTok growth and engagement packages with instant delivery. Plus, the Celebian support team is always on hand to help with inquiries and technical difficulties.
Celebian is dedicated to helping TikTok content creators find and maintain success on the platform. This is why the website offers an extensive blog page besides all its followers, likes, and views packages. Each blog offers valuable tips, strategies, and advice on how to boost your TikTok presence.
Maximizing Views and Likes on TikTok
By the way, you should not really forget all the stats and information about video length. Using the video length guidelines and finding your perfect audience with Celebian’s help should form part of your strategy to boost engagement on TikTok.
Other tips on maximizing views and likes include:
- Creating a strong hook. No matter how long your video is, the hook must be strong. You can use a crazy picture, weird question, or intriguing statement. The idea is to make people curious enough to watch the rest of the video.
- Use trends. Going with what is trending on TikTok is always a good idea. Find current challenges, filters, and sounds, and put your own spin on them for your TikTok videos. It is important to add a unique twist so you are not just copying someone else’s content.
- Incorporate a call to action. If you want your audience to do something specific after watching your content, ask them. You can do this by adding a call to action at the beginning or at the end of your videos.
By keeping these tips in mind and purchasing a follower, likes, or views package from Celebian, you will soon have a winning recipe for your TikTok content.
Frequently Asked Questions
What is the best Tiktok video length?
Videos that are around 15 to 30 seconds tend to perform well, but it is difficult for inexperienced content creators to tell a complete story in such a short time. One to three-minute videos are best for stories and tutorials but must have a hook that keeps viewers engaged.
Is it safe to use Celebian?
Yes, Celebian is a trusted platform with an Excellent rating on Trustpilot.
How quickly will I see results with Celebian?
You will see instant results when you buy a traditional likes, views, or followers package. If you buy an automatic likes or views package, they will be delivered as and when you upload new videos.
Do Celebian packages mean real Tiktok users?
Yes, all Celebian followers, likes, and views packages offer engagement from actual TikTok users. This means you get a real audience you can build connections with.
The Paste editorial staff was not involved in the creation of this content.