Ranking the Cinematic Uses of “Dirty Little Secret”

Before the real estate bubble burst, and before the Marvel Cinematic Universe, the All-American Rejects were accepted by Hollywood. “Dirty Little Secret,” the first single from the band’s sophomore effort, Move Along, dominated radio stations in the summer of 2005. It was constructed like a simple carbohydrate. There were four saccharine choruses and only two verses, and the power chords belonged on Abercrombie bags. By August 2005, the song debuted on the big screen. Within a year, it was a staple on teen movie soundtracks.
“Dirty Little Secret” was palatable pop-punk tailored for turn-of-the-century teen movies. The genre had moved away from its R-rated roots to meet mainstream demands for modesty. PG-13 movies couldn’t depict sexual intercourse with an apple pie and the songs in PG-13 movies couldn’t describe sexual intercourse with dogs, moms and pirates. “Dirty Little Secret” peaked at No. 9 on the Billboard Hot 100 and even reached school cafeterias with a “Got Milk?” campaign called “Dairy Little Secret.” Milk mustaches were modest.
Yet, the song’s impact in movies still reigned. So, here are the top five uses of “Dirty Little Secret” in film.
5. The 47th minute of Bring It On: All Or Nothing
Britney Allen promises to never cheer again when she moves to Crenshaw Heights, which is a pretty big deal. The Pacific Vista cheerleading team holds a farewell ceremony to bury her pom-poms on the football field, but Britney unearths the pom-poms against the wishes of her replacement. The disinterment foreshadows Britney’s eventual decision to break her promise and cheer for Crenshaw Heights. The Pacific Vista team busts Britney when they spot her in the background of a local news report about the Crenshaw Heights cheer team. B-R-I-T-N-E-Y. You ain’t got no alibi.
“Dirty Little Secret” is used when the three pettiest members of Pacific Vista go to a Crenshaw Heights game to confront Britney. They condemn her betrayal and then Brittany’s replacement starts studying with Britney’s boyfriend behind her back. That affair, in particular, would have provided a juicer context for the song.
4. The 2nd and 62nd minutes of Deuce Bigalow: European Gigolo (2005)
Deuce Bigalow: European Gigolo incorporates crime elements to experiment with the franchise’s formula. The film’s antagonist is a prolific serial killer who targets male sex workers. While vacationing in Amsterdam, Deuce Bigalow stumbles into the heroic role. He comes out of retirement to stop the carnage and meets a ragtag group of gals along the way. For all of the disrespect directed towards Bigalow, in the end, he’s well endowed where it counts: the heart.
“Dirty Little Secret” appears twice in Deuce Bigalow: European Gigolo. The first appearance anticipates the introduction to the killer and the second anticipates the unmasking of the killer. The song is ineffective in establishing the gravity of either situation though, and the immediate context of each appearance isn’t compelling because the commodification of sex is incompatible with the sophomoric romance of “Dirty Little Secret.”