Define Frenzy: The Fluffer and (Constructed) Queer Desire
The second in a series of weekly essays throughout June attempting to explore new queer readings or underseen queer films

“Define Frenzy” is a series of weekly essays for Pride Month attempting to explore new queer readings or underseen queer films as a way to show the expansiveness of what queerness can be on screen.
Check out last week’s entry here.
Speaking during Supreme Court case Jacobellis v Ohio in 1964, Justice Potter Stewart opined, “I know it when I see it.” When you hear it too: You know what “porno music” sounds like, that distinctly indistinct muzak, the likes of which floats through the aisles of the sickeningly lit video store that Sean McGinnis (Michael Cunio) regularly visits in 2001’s The Fluffer. Something isn’t quite right, though, as the flutes and their blandly jovial high notes are augmented by the slick, almost ghostly presence of a synthesizer. It’s manufactured lust with something haunting behind it.
Before leading Julianne Moore to her first Academy Award win in 2015 with Still Alice, Richard Glatzer and Wash Westmoreland were a directing team that dealt much more explicitly with queerness. Such films included 2008’s Pedro, about AIDS activist and former The Real World contestant Pedro Zamora, and their first film, The Fluffer, about an aspiring filmmaker who starts out in LA with the titular job. While a slew of films exist vaguely within the porn industry and to varying degrees confront the implications of pornography and identity, they’ve all generally been about and for heterosexual audiences/performers. The Fluffer almost acts as a reply to such films: Less concerned with the facile premise of “the gritty reality behind porn,” the film is interested most in how images shape our notions of desire.
The landscape of Los Angeles in The Fluffer is sun-struck, but washed out and lifeless. Sean’s dreams of becoming a filmmaker worthy of pantheon status are cast to the side briefly when he decides to interview for a position at Men of Janus, a gay porn studio whose most recent “cash cow” was Citizen Cum. Glatzer and Westmoreland are concise but thorough in their characterization of Sean: Evident in the job interview scene, Sean’s good at compartmentalizing what he lusts after erotically and aspirationally. When asked if he’s seen the aforementioned “cow” of a film, which he mistakenly (or did he?) got from the video store, he replies, “It was great…I mean the camera work was a little shaky in places.” Cunio’s mouth turns up slightly, a mix of sheepish and slightly reticent. It changes when he starts talking about the cinematography, if only briefly. His eyes light up—he looks directly at the producer.
That kind of intensity washes over the actor’s face earlier in the film as he watches Johnny Rebel, née Mikey Rossini (Scott Gurney), in Citizen Cum. A close-up of a close-up: Johnny Rebel’s neo-classical form—sculpted, tan, probably would be at home in West Hollywood—distorted by Sean’s dinky television screen. On the screen, analog lines cut through Johnny’s face, and as Sean slows down the video, smoke luxuriously unfurls from the actor’s mouth.
Sean is initially hired as a cameraman on one of the studio’s productions, but soon becomes Johnny’s personal “fluffer,” a job position that refers to the person that keeps a porn actor aroused between shooting. Sean also learns that Johnny is “gay for pay,” meaning he identifies as straight but works in gay porn for the money. Off camera, Johnny is aloof, narcissistic, even cunning and manipulative. Elements of his calculated nature show themselves in his pornographic work, a kind of dominance that is utilized to suit his needs (a producer mentions he’s frustrating to work with because of the number of things he’s unwilling to do on camera). That Citizen Cum was his first big hit is no coincidence. Sean, however, oscillates between a liberal arts educated self-awareness and a guilelessness that overwhelms him: He begins to conflate the job with real attraction, his longing for Johnny losing its mindfulness, becoming that of a schoolboy’s. Desire becomes as capable of operating within the bounds of reality as it is within fiction. But Sean’s problem is his inability to discern the two.