The Love Witch

2016 is the year of the witch. Sure, the history books will likely characterize 2016 as a real king bummer of a year, a year seasoned with celebrity deaths, police shootings, global human rights crises, a declining franchise movie culture, and our stupid presidential election cycle, but it’s also a year where genre cinema peered intently into a cauldron of mystical feminine power. It began in February with Robert Eggers’ The Witch, continued with the May premiere of Eiichi Yamamoto’s Belladonna of Sadness, went on into September with Blair Witch, and has now reached its conclusion with Anna Biller’s The Love Witch, a cult movie to be that’s best described as a timely throwback.
If you watch The Love Witch with no knowledge of its production or point of origin, you might assume it’s a lost gem of 1960s or 1970s filmmaking that’s only recently been recovered, restored and released to the public for niche consumption. This isn’t the case, of course, but nobody would fault your logic. Biller’s style is set in the bygone days of B-movie camp, though unlike similar faux-retro productions, á la 2012’s disingenuously nostalgic The Ghastly Love of Johnny X, there’s unabashed joy to her mimicry that reminds us how much fun the flicks The Love Witch emulates can be in spite of, or maybe because of, their badness. The film’s cheese factor is its single most obvious element next to Biller’s enthusiasm for kitsch and her emphasis on superb production design.
She doesn’t sucker us with the tropes and clichés of trashy genre movies so much as she seduces us with them: Anachronisms so blatant they can only be intentional, hammy dialogue married to hammier acting, magnificently liberal nudity, rear projection, hard lighting. There’s romantic, incongruous glamor to these details that we can’t help falling in love with, which is appropriate for the film’s subject matter. The Love Witch is about, well, a love witch named Elaine (Samantha Robinson), a beautiful young woman on a mission to find a man who’s man enough to love her. She doesn’t rely on her looks or charms alone, though she certainly could. Instead, she cooks up potions and slings spells, leaning on witchcraft to make guys go ga-ga for her.