Decades Removed From Their Glory Days, Cheap Trick Return with a Late-Career Triumph
With shocking verve, the veteran band breathes life into every note on In Another World

These days, classic rock bands measure their relevance not by the creative health of their recent output, but by the success of their transition into memes. From Blue Oyster Cult becoming synonymous with “more cowbell” to Rush being immortalized in the Paul Rudd/Jason Segal comedy I Love You, Man to, well, Jack Black’s entire career, it seems as if we have an endless thirst for re-designating the rock canon as tchotchke. Whether they’re still active or long gone, the artists end up in a strange, undead kind of state, appreciated by the public, but viewed with a mixture of affection and camp that doesn’t actually flatter the music.
Just this week, two days before the release of Cheap Trick’s 20th studio album In Another World, comedian and SNL star Pete Dadvison and Jimmy Fallon attempted to play the band’s biggest hit “I Want You to Want Me” using a guitarrón and melodica while members of The Roots tried (unsuccessfully) to guess what song it was. Of course, the Beastie Boys had already turned Cheap Trick into something of a meme 30 years ago when they opened their album Check Your Head with a snippet of Cheap Trick vocalist Robin Zander’s famous stage banter from the 1978 live album At Budokan, to date the band’s biggest seller.
Judging from the way Cheap Trick playfully reference their own legacy on In Another World, they don’t seem to mind very much. On “Quit Waking Me Up,” for example, the band folds Beatles and Brian Wilson influences back into its own classic tune “Surrender,” as Robin Zander drags-out the word “souuuuuund” in the chorus to a chord progression that must surely have been designed, almost like a wink, to get you to think about the past. Likewise, on “The Party,” the band rolls the familiar grooves from both its own ‘70s-era track “Gonna Raise Hell” and Zeppelin’s “Trampled Under Foot” into one. And a cover of John Lennon’s “Gimme Some Truth” points back to guitarist Rick Nielsen and original Cheap Trick drummer Bun E. Carlos’ session work on Lennon’s Double Fantasy.
Back in the ‘90s, when hip figures like Steve Albini, Billy Corgan and Stone Temple Pilots gave Cheap Trick their blessing, the band played along. After all, why wouldn’t they be grateful for the endorsements? In a USA Today interview that ran the day before the release date, Nielsen remarked that “We’re a lot of people’s fifth-favorite band. They say, ‘I’ve got Zeppelin, Ozzy Osbourne, the Beatles … ’ But I don’t mind being fifth.” The self-effacing attitude looks good on paper, but it’s unfair: The reason why the band can get away with copping its own licks at this point is that it isn’t content to just self-cannibalize.