Australian Sensation Hatchie Reveals Fun Visual for New Song “Sugar & Spice”

After making back-to-back splashes with “Try” and “Sure,” and making a big impression at SXSW, Australian rising artist Hatchie is giving music lovers a touch of her fun side in the video for her new single, “Sugar & Spice.”

Hatchie’s latest single continues her straightforward indie-pop sound while adding some power pop to the mix. In a music climate dominated by streaming, Hatchie’s catchy hook and shimmering guitar could turn the song into a summer hit. Hatchie evokes Liz Phair-meets-Shirley Mason with her biting lyrical content as she sings, “Maybe you should take a lesson / From the moon on how to handle / all eyes on you.” She follows it up with the first chorus, singing, “But you don’t call me baby anymore / No, you don’t call me baby anymore.”

The fun, yet biting lyrics are matched by a handcrafted video, directed by Joe Agius, and filled with still images and construction paper backgrounds. The video acts as half-performance, half-lyric video, in which Hatchie and her band are seen performing the song as black-and-white photos with construction paper letters spelling out the lyrics. At points in the video, viewers only see cutouts of Hatchie’s mouth floating as she sings the lyrics.

Of the video, the artist herself stated:

Joe and I spent about an hour filming with the guys and two days drawing for the video. It’s such a fun short song, so we wanted something simple and colourful, and less serious than our previous videos. Joe came up with the concept and we took inspiration from our old school scrapbooks.

With the release of three songs, the Aussie sensation is ready to unleash her debut EP, named after her latest single, on May 25 on Double Whammy Records. The EP is available for preorder here.