Watch Me Drive Them Dogs Wild is Merce Lemon’s Mature Exercise in Sincerity
The Pittsburgh singer-songwriter's third LP balances grace with grandiosity, letting stories unfold through a collection of tracks brimming with poignant possibilities of cutting lyrics and bold composition.

Sincerity is a funny idea. In colloquial terms, it’s a fancy way of saying “I mean it,” not necessarily as a mechanism of establishing boundaries but to emphasize freedom from pretense. Sincerity, as a 21st-century artistic practice, breaks from post-modernist urges toward irony and critique that lend themselves to cynicism. While rooted in a specific ‘80s Austin movement, the “New Sincerity” has had a revolving impact on indie alternative rock especially, churning out crops of bands and singer-songwriters whose musings on personal experiences and stories of all kinds feel unlimited by the urge to be “cool” or state anything with profundity. When indie stars like Cat Power, Sufjan Stevens or Joanna Newsom reject irony or pastiche, they are at their freest.
Merce Lemon has toyed with sincerity over her career as a songwriter, having grown up in the lively Pittsburgh DIY scene amongst grown-up and kid bands, learning to venerate punk and country all alike. Her parents frequently brought her to DIY shows where they’d perform or spectate, including Kimya Dawson, who ended up staying with her family on their escapades; you can hear Dawson’s influence on early Lemon releases like Ideal For a Light Flow With Your Body or the decidedly queer Girls Who Jump In EP. They’re albums that spoke to the mid-‘10s bedroom grace that Lemon saw in bands like Told Slant and Frankie Cosmos when they visited Mr. Roboto Project in Garfield. 2020’s Moonth split the difference between the bedroom stylings and something grander, not unlike the folksy twee of fellow Appalachian singer wished bone. Four years later, Lemon keeps the sincerity but dials up the grandiosity, landing on an Americana rock style for Watch Me Drive Them Dogs Wild, a collection that leans into the poignant possibilities of cutting lyrics and bold composition.
Where Merce Lemon’s songs once careened by in small packages, only two songs on Watch Me Drive Them Dogs Wild dip below three minutes. “Backyard Lover” unfurls over five-and-a-half minutes, all of them needed as Lemon reflects on grief, a frequent subject of reflection since the death of her best friend at just 15; “Now I’m falling to a dark place / Where just remembering her death’s / About all I can take.” When the song climaxes on “You fucking liar,” Lemon accuses herself of treachery as she wrestles with self-directed criticism. It’s about as inflammatory as she gets: Watch Me Drive Them Dogs Wild is largely pensive, but her bandmates’ brawny guitar work bolsters her deliberate lyricism, exposing every moment of conflict and clarity.