Catching Up With Nick Lowe
Photo by Dan Burn-FortiOn Oct. 11-13, Yep Roc Records will celebrate its 15th anniversary with YR15, a three-day extravaganza at Cat’s Cradle in Carborro, N.C., featuring performances by a slew of artists on their roster—including the legendary Nick Lowe. Paste recently caught up with Lowe to discuss his time at the label, why he doesn’t listen to his own music and what it feels like when inspiration strikes.
Paste: Could you walk me through how you first came into contact with Glenn and everyone at Yep Roc?
Nick Lowe: In the early ‘90s—I can’t remember when exactly—I’d just made a record called The Impossible Bird which was the first record I think of as my kind of new style, a sort of style…I sort of reinvented myself, you know. And this was my first real effort, and at that time my stock was really quite low. I hadn’t really put anything much out, I’d been laying low a bit and as a result, I couldn’t drum up really any interest in this. None of the major labels were interested in signing me. I’d sort of been with them all actually. So I thought it was a really good record, but as I say, no one was going to take a shot with me. And things were looking pretty bad until I heard about these young kids [laughs] who had a label called Upstart, which was a subsidiary of Rounder Records, and so I approached them and to my great pleasure, they were very interested in signing me. Back in those days if you couldn’t get a deal with a major label, it was a sort of kiss of death. It looked really bad. Nowadays, in the unlikely event that a major label offered me a deal, I would show them the door straightaway because I had started to suspect back then that the problem with being on a major label was that I didn’t want what they wanted for me and I started to realize that being on a smaller label was much better for someone like me because I was a big fish in a small pool, so to speak, and I’d be able to do things the way I wanted them done. Anyway, I signed up with Upstart and by their own admission, they made a bit of a hash thing, and actually what they said was if you’ve got a record label, the one thing you should do is not sign people you necessarily think are much good. It’s a very bad idea to do.
Paste: And why is that?
Lowe: Well, because if you just sign people that you think are good, your taste isn’t going to coincide with what everybody thinks is good. You’ve got to be a bit shrewder than that and sign people who you think you can sell. Obviously you use a certain amount of judgment, there’s a section of the public you’re trying to approach, but anyway, Upstart, it didn’t work. But one of the people involved with Upstart became my American manager, Jake Guralnick, and still is to this day, and Glenn Dicker decided to have another go and moved to North Carolina to Chapel Hill and started Yep Roc. And he contacted me and said “well I know things didn’t work out with Upstart, but you don’t fancy having another go with my new label do you?” and I said “I’d be absolutely delighted. Yeah, of course I do.” It’s a mere detail to me that they hadn’t figured things out quite right with Upstart, and they did it right the second time with Yep Roc.
Paste: You’re pretty familiar with the behind-the-scenes stuff of what goes into making a record dating back to your years as house producer at Stiff Records. Has that experience and knowledge affected your expectations of record labels at all?
Lowe: It hasn’t really, no. How you sell a record to people, especially nowadays, is a complete mystery to me. But the people at Yep Roc have got integrity, that’s why I like being with them. I mean, I hardly ever bother them. I hardly ever call them up and they hardly ever call me up. But whenever they say to me “look, I think this would be a good idea if you did this,” I never actually question it, because I trust them and they trust me as well. I hate to make it sound like a real awful love-in, but that’s the way it is, It’s a very simple relationship that we’ve got, and I suppose the fact that I’m a personal friend of the managing director is quite helpful [laughs]. But we’re not in each other’s pockets at all.
Paste: The music industry has changed a lot over the course of your career. How has it affected your approach to making music and what’s been the biggest change you’ve noticed?
Lowe: Let me think. That’s a good question, that. Well I think probably the main change from when I started out in the 1960s was the kind of—do you mean that, from when I started out do you mean?