Sheer Mag Share the Love on Playing Favorites
The Philadelphia hard-rockers rig sadness into joy on their third LP and Third Man Records debut.

There’s a certain element of mythos to Sheer Mag. Conceived while its members were living together in a Philadelphia spot called “The Nuthouse” and dedicated to going big, the band has always been a little larger-than-life—there’s a story bouncing around about them spray-painting the band’s metal-esque logo onto a white bed sheet to hang in the living room, as both a statement of purpose and banner of unified vision. At the Nuthouse, they began recording a set of audacious DIY singles that would eventually be released together on COMPILATION (I, II, II). Later, in 2017, the band erupted with their full-length debut album, Need to Feel Your Love—a mix of calls to the street and calls to lovers that pulled from ‘70s rock, power pop and classic punk in equal measure. They followed this with 2019’s A Distant Call, which opens with a yowl from vocalist Tina Halladay and has a cover like something you’d see from Hawkwind or Boston. Now, they’re freshly-signed to Third Man Records after reaching out to them directly about working together—an occasion the label celebrated with the statement “This is gonna be fun as shit.”
Sheer Mag’s new album, Playing Favorites, begins on a more subdued note than their previous work, if that word can even be held in a conversation about Sheer Mag. Its title-track opener returns to some of their softer sounds, and lets the tenderness that comes from a decade of collaborating together shine. On “Playing Favorites,” guitar work from Kyle Seely and Matt Palmer glimmers as Halladay recounts packing up for another tour while reveling in the magic of getting this far. It’s a song that begs for a long stretch of highway, and like all great road trip tracks, it’s a reminder that the best part is the people on the journey with you.
That journey takes Sheer Mag to fascinating new places. Playing Favorites is at its most experimental on “Mechanical Garden,” a six-minute disco groove that opens with a bang before giving way to string arrangements and a guest guitar showcase by Mdou Moctar. As in its title, the disparate musical elements here work surprisingly well together—and Moctar’s dreamy desert blues emerge as a kind of Eden after the track’s hard rock prelude, while the atmospheric lyrics chart a nightlife journey fresh off the Sunset Strip as Halladay considers both sides of losing yourself to the beat. “Watch the wounded flowers sway, watch them, watch them waste away,” Halladay calls, before landing on a nihilistic conclusion that seems straight out of a Sonic Youth song: “Everyone’s breaking down, it’s gumming up the works / I guess I’m gonna take a cab to the city.”