Listen to the SongWriter Podcast Featuring Lou Barrett and Michelle Gaw

SongWriter is a podcast of stories and “answer songs,” featuring performances by Roxane Gay, Joyce Carol Oates, Ted Leo, Susan Orlean, Toshi Reagon, and Michael Ian Black. You can hear an exclusive preview of the episode featuring Lou Barrett and Michelle Gaw at Noisetrade.
When the first season of SongWriter came out I wasn’t sure how to let folks know about it, and being a middle-aged dumb person I did what I’ve always done when promoting a record, which was to book a tour. Touring for most indie musicians has always been a bravado shell game, each one born in the hope that someday the numbers will work. Exceedingly few indie artists make money touring. Musicians do get paid—which is more than most authors on book tours can say—but the balance sheet of the road is merciless. Income from albums, T-shirts, and venues is quickly absorbed by flights, hotels, gas, food, and health insurance, and too often liened against time away from a day gig. God forbid your vehicle breaks down.
Still, showing up in a town earns an instantly credible pitch to local media, especially radio stations, and if you can share your work with 5,000—or in a large market even 20,000—listeners, that’s a good day of art-flogging. In fact, for indies like me the math has slowly shifted, so that the radio and local press have become the primary reason to go to a town, with the gig as a welcome after-thought.