The 10 Best Retro Rock T-Shirts

PROMOTIONAL
We all remember those magical concert experiences that moved us so much we just had to buy a shirt. But there’s also something to be said for T-shirts that commemorate historic shows or tours that we didn’t get to attend. A treasure trove of rock memorabilia, Wolfgang’s features several lines of vintage shirts for music lovers of all ages. Naturally, many of the T-shirt designs draw from the amazing stock of poster designs commissioned by legendary Bay Area rock promoter Bill Graham, but the shirts pay tribute to the legacies of the respective artists as much as they do to the memory of the shows themselves. Not to mention that when you order from Wolfgang’s, you’re getting a “deliciously soft” shirt that the company advertises as “literally one of the softest you will ever put on your body.” Here are 10 favorite rock T-shirt designs to choose from.
Blue Cheer / Vanilla FudgeFillmore Auditorium, September 21 + 23, 1967
Just as Blue Cheer has become synonymous with the psychedelic/acid rock era (“blue cheer” was a slang term for a type of LSD, after all), so has the visual style of this T-shirt. You’ll actually have to lean-in a bit to make out the band name, but the iconic poster image by artist Bonnie MacLean is really the selling point here, as is MacLean’s signature lettering style. MacLean, who passed away in 2020, ascended to her role as one of the in-house poster artists for Bill Graham in 1967, after Graham, inspired by the way she drew letters on a chalkboard, decided to surprise her with an easel and art supplies for Christmas. Between 1967 and 1971, she designed a total of 32 posters for the company, many of which are still celebrated among the most enduring images from the period. Also on the bill for those two nights in ‘67 were Vanilla Fudge and The Sunshine Company. If you look closely enough, you’ll see a line at the bottom that reads “Note: Fillmore closed Fri. Sep 22 for Donovan at the Cow Palace.” Available in a women’s scoop-neck cut and a standard men’s fit.
Chicago / James Cotton Blues BandFillmore West/Winterland, March 26-29, 1970
Two months after the release of their sophomore album, Chicago touched down in San Francisco in March of 1970 for a four-night stand split between the Fillmore West and the Winterland Ballroom, two of the city’s most famous venues. All four nights also featured the James Cotton Blues Band and the groups Family and Fritz, with a light show by Brotherhood Of Light. Taken from a poster by artist David Singer, the style of Singer’s design suggests that Chicago during this period was a far cry from the band that achieved commercial success with a string of soft rock hits several years later. A hard-driving fusion ensemble with shades of progressive rock, Chicago’s sound fit the aesthetic of the period perfectly, as the psychedelic era transitioned into the ’70s. Here, it’s refreshing to see the band name printed in something other than the cursive font we associate with the band’s official logo, which allows us to imagine the more expansive music Chicago was making at this time. (Since it’s inevitable that this shirt will generate comments about the band’s later output, it might as well be sold as a conversation-starter. Fun tip: you can always share the trivia bit that the second album, though widely known as Chicago 2, is officially self-titled because the band had just shortened its name from Chicago Transit Authority to Chicago.) Available in standard men’s and women’s fits.
Santana / Dr. JohnFillmore West, September 10, 1970
Artist David Orr fused the primal with the sublime in his poster for this show, which also featured Dr. John, The Nighttripper, Luther Allison and lights by Heavy Water. Orr, who was fresh out of high school when the psychedelic scene blossomed in San Francisco, was hired at the age of 20 by Bill Graham’s art director Pat Hanks. This Santana image was his first assignment for the company, which Orr considered a good omen as Santana was one of his favorite groups. Of course, the elegance, raw power and spiritual magnetism of the tiger at the heart of the image all speak to what Santana sounded like at the time. Available in men’s standard fit and women’s scoop neck.