Tidal Accused of Falsifying Streaming Numbers

Jay-Z’s Tidal has been accused of deliberately inflating streaming numbers for both Beyoncé’s Lemonade and Kanye West’s The Life of Pablo, adding hundreds of millions of streams to their totals and paying excess royalties to the artists’ record labels as a result, in a report from Norwegian newspaper Dagens Næringsliv, translated by Music Business Worldwide.

“Beyoncé’s and Kanye West’s listener numbers on Tidal have been manipulated to the tune of several hundred million false plays,” DN reports, “which has generated massive royalty payouts at the expense of other artists.” The paper bases this claim on a hard drive it obtained, said to contain “billions of rows of [internal Tidal data]: times and song titles, user IDs and country codes.” Tidal has challenged the veracity of the hard drive, but DN maintains that the numbers match information received by record labels during the time period in question: “In the Life of Pablo month, February 2016, Tidal customers supposedly listened to a total of 758,745,952 songs, according to the numbers on the hard drive. In the record company’s payment reports, the total is [also] 758,745,952 songs.”

DN also support their claims with an assist from the Norwegian University of Science and Technology’s Center for Cyber and Information Security, who forensically investigated the Tidal play data and found that “there has in fact been a manipulation of the [Tidal] data at particular times. The manipulation appears targeted towards a very specific set of track IDs, related to two distinct albums.” The CCIS report finds that “various methods” were used to alter streaming totals, noting, “Given how targeted and comprehensive the manipulation is, it is highly improbable that the manipulation could solely be the result of a code-based bug or other anomaly,” and concluding, ”[It] is highly likely that the manipulation happened from within the streaming service itself.”