Alex Jones’ War for White, Christian America
Photo by Ben Jackson
Alex Jones faced the world in court and was perfectly honest: he’s selling a fantasy that aligns with his goals.
“I believe in the overall political program I am promoting of Americana and freedom,” Jones said on Wednesday, April 20.
The remarks came during testimony in Travis County Court where Jones is battling with his ex-wife for custody of the couple’s three children. Jones has been accused of instability, exhibited in his promotion of his particular brand of hateful conspiracy theories, including calling the Sandy Hook massacre a false flag operation and accusing a D.C. area pizza restaurant of being a front for a pedophilia ring.
Jones’ lawyers insist that the InfoWars host is a showman, playing a part. Jones has mostly denied this—both in court and in a video recorded before his appearance on the stand—instead saying that he’s using showmanship in the pursuit of a political project that he believes in.
It’s a clever rhetorical twist in that it doesn’t actually tie Jones down to believing any specific conspiracy theory he’s promoted or ludicrous assertion he’s made in his career as a purveyor of wild-eyed anti-establishment media. Instead, Jones is able to plausibly deny actual belief in anything he says while maintaining credibility with his commercial base of angry, paranoid followers.
That duplicitous language is part of Jones’ appeal. It’s also part of the appeal of the white nationalist movement he represents. Both political actors are trying to resist decades of economic and cultural change by manipulating the language and terms of the discourse. It isn’t a new tactic. The French writer Jean Paul Sartre explained the fact-bending discursive prose of white nationalism in 1946 in his seminal essay, Anti-Semite and Jew.
Never believe that anti-Semites are completely unaware of the absurdity of their replies. They know that their remarks are frivolous, open to challenge. But they are amusing themselves, for it is their adversary who is obliged to use words responsibly, since he believes in words. The anti?Semites have the right to play. They even like to play with discourse for, by giving ridiculous reasons, they discredit the seriousness of their interlocutors. They delight in acting in bad faith, since they seek not to persuade by sound argument but to intimidate and disconcert.
If you’ve spent even a few minutes listening to Jones rage at the camera about chemicals in the water turning the frogs gay or seen the article on his website InfoWars accusing George Costanza of spreading the mark of the beast on the cover of TV Guide then you already know the accuracy of Sartre’s analysis. Jones and his political allies play with words and ideology as much as they want because the political program they are pursuing has no coherent philosophy.