How Does the iPad Pro Compare Against the Surface Pro?
Tablet sales have been suffering in recent years and Apple’s iPad has been bearing the brunt of that. Since 2013, sales have petered out and slumped a little bit along with revenue sliding according to some of the more recent figures.
As smartphone screens get bigger, and with the advent of the “phablet”, they have become dangerously close to rendering tablets obsolete. Even Apple itself knew this when it went big last year with the iPhone 6 Plus, with its 5.5-inch screen. For comparison purposes, the iPad Air 2 was 9.7-inch. And with greater access to video content via a smartphone, why would a user buy a new tablet?
Analysts have sounded the death knell for tablets in recent times and Apple has reinvigorated the MacBook with a new model this year too. Yet yesterday, Tim Cook and co. unveiled the iPad Pro, Cupertino’s gambit for reviving the iPad for a new audience.
First of all, it’s the biggest iPad to date at 12.9-inch and the biggest iOS device ever while there have been some new accessories added too (more on that later).
Apple isn’t alone in its attempts to shake up the tablet business again. Microsoft’s Surface tablets are a couple of editions deep now and it is expected to be releasing the Surface Pro 4 later this fall, most likely in October. It has some newfound competition in the iPad Pro but has the range of Windows tablets succeeded in creating a more welcoming market for tablets?
Back in July Microsoft posted its quarterly earnings, which showed that Surface tablet sales (along with Xbox sales) had increased on the previous year. Surface revenue was up some 117 percent according to the filing, a figure that flies in the face of the doom and gloom that’s been predicted for tablets. Most recently Microsoft announced that it is expanding the distribution programs for Surface tablets to include Dell and HP.
“Surface is clearly a product where we’ve gotten the formula right, earned fans, and can apply this formula to other parts of our hardware portfolio,” said Microsoft CEO Satya Nadella. The Surface tablets have found particular success in the education sector, according to Microsoft.